LuxeBook April 2020

APRIL 2020 | 23 22 | APRIL 2020 Burberry: The English brand announced that its Yorkshire factory will manufacture non-surgical masks and gowns that follow the guidelines set by the Medicines and Healthcare Products Regulatory Agency. It will also fast-track the delivery of more than 100,000 surgical masks to the UK National Health Service. Additionally, it is funding the research on a single-dose vaccine developed by the University of Oxford. It will also be donating to FareShare andThe Felix Project, two organizations in the United Kingdom that supply meals to those in need. Bvlgari: Following the lead of LVMH, its parent company, the Italian jewellery brand along with fragrance partner ICR, will produce more than 100,000 hand sanitiser bottles that will be distributed by the Italian Civil Protection Department. Bvlgari has also donated funds to the Spallanzani Hospital, which acquired a new microscope for researchers looking to eradicate the novel coronavirus. Chanel: Chanel has made a financial contribution of €1.2 million to the emergency fund created by Fondation de l’AP-HP (the public hospital system for the city of Paris), the Fondation Georges Pompidou and the SAMU (French emergency services). Additionally, the label will utilise its manufacturing units to produce face masks. Estée Lauder: In response to the impact of COVID-19 around the world, The Estée Lauder Companies Inc., its brands, and its corporate foundation, The Estée Lauder Companies Charitable Foundation (ELCCF), have provided the following donations: Globally, a $2 million grant was awarded to Doctors Without Borders/ Médecins Sans Frontières (MSF) to support their continuedlife-savingworkaroundtheworld.InNew York City, where the company is headquartered, a grant of $75 million was provided to support the establishment of The NYC COVID-19 Response & Impact Fund, which will provide critical support for New York City’s vital social services and cultural community organizations. In China, over $800,000 was awarded to support the Red Cross Society of China, Shanghai Charity Foundation and Give2Asia. Additionally, $1.4 million worth of in-kind donations were provided to the China Women’s Development Foundation to support the front line medical staff. Additionally, the brand’s manufacturing units across the US and UK will be producing hand sanitizers for healthcare professionals. Gucci: Gucci has announced a donation of €2 million to fight the pandemic. This amount will be donated to two separate crowdfunding campaigns, locally, in Italy, where the company is based, for the Italian Civil Protection Department (Protezione Civile) in partnership with Intesa Sanpaolo, and globally, for the COVID-19 Solidarity Response Chanel face mask Land Rover Discovery Red Cross Emergency Response Vehicle Bulgari ICR Hand Cleansing Gel Fund in support of theWorld Health Organization, through a matching campaign with Facebook. Some of these funds will be allocated to reinforce Italy’s health services and organizations managing the emergency, and for the creation of new ICU beds as a priority. Jaguar and Land Rover: Under parent company Jaguar Land Rover Automotive PLC, the two automotive brands will deploy more than 160 vehicles to organizations like British Red Cross and the Red Cross Societies in Australia, Spain, South Africa and France, which are helping curtail the spread of coronavirus. It will also loan vehicles to the National Health Service in the UK along with wraparound safety glasses to hospitals across the country. Kering Group: Kering Group, contributed 3 million masks and gowns to medical personnel in France, tackling the health supply shortage during the pandemic. Kering-owned luxury labels Gucci, Balenciaga, and Saint Laurent have also altered the use of their factories to produce surgical masks and other essential supplies for healthcare workers. LVMH: French luxury conglomerate LVMH has taken an initiative to produce hydroalcoholic gel (hand sanitizers) in its perfume and cosmetic factories. As per WHO guidelines for Covid-19 pandemic, alcohol-based hand sanitizers used frequently could help contain the virus from spreading. To address the risk of shortage of these gels in their home country, the luxury house will distribute sanitizers free of cost to French health authorities and Assistance Publique- Hôpitaux de Paris, one of the largest hospital systems in Europe. Prada: Prada is financing the ICUs of three newhospitals inMilan viz. San Raffaele, Sacco and Vittore Buzzi. It will also produce 110,000 masks and 80,000 medical garments that will be delivered to Tuscan hospitals. Ralph Lauren The American brand pledged $10 million to coronavirus relief efforts, which will go to the World Health Organization’s COVID-19 Solidarity Response Fund, the Emergency Assistance Foundation, and its Pink Pony Fund, which supports a network of international cancer institutions. It is also producing 250,000 face masks and 25,000 isolation gowns for health care workers Versace: Donatella Versace, the brand’s Chief Creative Officer and her daughter Allegra Versace have pledged a collective amount of €200,000 to the ICU at San Raffaele Hospital in Milan. San Raffaele Hospital in Milan Gucci has announced a donation of €2 million to fight the pandemic