LuxeBook April 2020

BLACKBOOK 2 | APRIL 2020 Stella McCartney’s Spring-Summer 2020 Adidas Adicolor Hyundai’s luxury armGenesis unveiled the third generation G80 sedan (which was supposed to be showcased at this year’s Geneva Motor Show) digitally, through a live- streamed event on March 30. The car comes with three engine options and has 20-inch 5-spoke alloy wheels. It also has a 12.3-inch digital instrument cluster and a heads-up display, along with a 14.5-inch infotainment system. As compared to the previous generation G80, the latest model is 125 kgs lighter in its overall weight due to the use of lightweight materials. The G80 is currently up for sale in the South-Korean market and is slated to be released in North- America in the second half of 2020, reports India Today. Shanghai Fashion Week goes digital Shanghai Fashion Week, the twice-yearly fashion event was streamed digitally on Alibaba group’s e-commerce platform Tmall, amidst a global Coronavirus pandemic. More than 150 designers and brands live-streamed their autumn-winter 2020 collections fromMarch 24-30. The use of a green screen and augmented reality technology enhanced the visual effects for the viewers, who could use the “See Now, Buy Now” format to buy the pieces from the collections being streamed online. An otherwise runway event was fully digitised to maintain social distancing and included brands like Diane von Furstenberg, Pinko, Miss Sixty, Converse, Anta, Icicle, Lily and Le Fame to homegrown designers such as Feng Chen Wang, Chen Peng and Yirantian. Dior and Prada tap into their Chinese consumer base via WeChat’s video account Luxury retailers like Dior and Prada have joined WeChat’s newly launched Video Account to digitally engage with their luxury consumer base in China amidst the COVID-19 lockdown in the country. The app allows for videos of up to one minute or nine images, using which Dior has posted two campaign videos of its spring/summer 2020 ready-to-wear collections for both men and women. Whereas the Italian label Prada has uploaded numerous short videos from its spring/ summer 2020’s social media campaign #PradaAcronyms. Adidas by Stella McCartney’s latest collection draws attention to the climate crisis Adidas by Stella McCartney’s spring-summer 2020 collection inspired by Earth Day includes sustainable and high-performance sportswear. Inspired by the concept of ‘Every day is Earth Day,’ the latest collection aims to spread awareness about the ongoing environmental issues and our planet’s depleting resources. A range of high-quality sportswear such as sports bras, T-shirts, jackets and sneakers were launched on Adidas’s Hong Kong website. Alexander McQueen’s fashion-show tracks now on Spotify Luxury fashion brand Alexander McQueen launched a collection of playlists and songs from its previous runway shows on Spotify. The playlists are curated by John Gosling, who has been responsible for the brand’s fashion show soundtracks since the past 20 years. Orchestral numbers and vogue techno-pop songs along with classical compositions fromMozart and instrumental tracks from films like Arrival and Interstellar are part of the playlists. Auction house Christie’s announced a new online-only April sale Christie’s has added a new, online- only sale to its April calendar. It spans fine arts, decorative arts and luxury categories. As the art world audiences turn to digital platforms to engage and transact, Christie’s continues to refresh its digital offerings. The sale includes Wine & Spirits (from April 7) presenting an offering of California’s producers alongside Bordeaux First Growths, wines from Burgundy, Rhône, Italy, Champagne, and Portugal, and impressive whiskies. Jewels Online (13-24 April) offers a broad selection of designs alongside a thematic section of Spring inspired jewels spanning floral and animal motifs, coloured gemstones, and gold statement pieces evoking the warmth of the season. Contemporary Art Asia (April 21-30) comprises a collection by Leonard Tsuguharu Foujita alongside works by noted artists of the category and Pavilion Online: Chinese Art (21-28 April) offers a wide range of jades, bronzes, and porcelains. Genesis’ third-generation G80 sedan unveiled digitally World Car Awards announced online The World Car Awards 2020 ceremony was held digitally and the winners were announced online on April 8, owing to a global lockdown due to the novel Coronavirus. The finalists of all five categories were announced at the India Auto Expo held in February. Traditionally, the awards have been announced at the New York International Auto Show and the categories includeWorld Car of the Year, World Urban Car, World Luxury Car, World Performance Car and World Car Design of the Year.