LuxeBook February 2022

Explaining his philosophy with the example of a simple desk, Sirohi says we often try to fit a desk in a room in the least obtrusive way possible. “Chances are your desk will face a wall,” he says (and he’s right), which means that the room is lost to you. Baro Designs’ aim is to make that desk according to specifications that will make you feel better, which in turn will make you work optimally. Looking forward Sirohi’s aim is to continue to spread awareness about the mindful aspects of design and creating design solutions that improve a lifestyle. Signing off with an unfortunate truth, Sirohi says, “We are living in a world where people are treated as furniture, instead we need to treat furniture like it is alive.Thereby bringing life into our spaces, rather than populating it with dead objects.” Saumil Suchak Founder, Hatsu E stablished in 2016, Hatsu launched its first collection of designer lights in 2017. The design studio then transitioned into a furniture line, and now manufactures and designs carpets. “We want to develop a world of Hatsu; where you can set up a place that is completely designed by us,” says the founder of the brand, Saumil Suchak. Known for designs polished with a high iridescent, almost holographic finish, Suchak believes that consistently launching new products every three to six months is what keeps the brand fresh and customers curious. However, he admits that a piece usually starts picking up in sales only three to four months after its launch, as customers need to get comfortable with its style, and figure out where it fits in their home. Hatsu has even won a GoodHomes Editor’s Choice Award for their furniture in 2019. Siddharth Sirohi Founder, Baro Design T he result of the much-loved Baro store shutting down in the pandemic is Siddharth Sirohi’s Baro Design. Launched in October 2020, Baro Design looks at the concept of design holistically, asking a series of questions before arriving at a conclusive physical creation. “It’s not about what chair you would like,” explains Sirohi, Founder of Baro Design, “The question we ask is, ‘Why do you need a chair?’ and that answer changes everything.” The core of the brand is mindful living, breathing life into your home by dotting it with products that have been specially handcrafted, bringing an element of humanness with it. “That’s why to me, handmade objects are much more precious, because they carry the imperfection of humanity,” says Sirohi. Sparks of inspiration Baro Design’s products do not revolve around trends, but instead treasure timelessness. Take the example of a ‘Mushroom’ lamp, inspired by the V2 rocket from Tin Tin comics, with a teakwood tripod base and a matte finished steel shade or ‘Freefall’ unit. The latter is a Mid-Century style storage unit with drawers, shelves, and a small cupboard, that can be customised as per the feel you want to create in the space. Pursuing simplicity, Sirohi tries to eliminate everything superfluous to highlight the structure, however he does this without succumbing to a stoic minimalism, still wanting to be childlike, playful and accessible. The last check box each item ticks is sustainability; Sirohi’s products are primarily made with reclaimed teakwood, a material that is often much better quality than young wood. The designs are then finished with linseed oil and beeswax. Creating a niche To make his label as human centric as possible, Sirohi shies away from the use of the word interior design. Instead preferring to term it something along the lines of “living design,” describing it as, “designing for the way we live, and taking into account how you feel. It considers our emotional states and behaviour, it’s not based on visual decisions or space optimization alone,” he says. Sparks of inspiration Each Hatsu collection is based on a fixed design concept. Last year, inspired by Suchak’s past trip to the Amalfi coast, the brand launched lights that resembled branches of trees that he had spotted on the trip. While in Italy, the designer noticed tree branches covered in fairy lights, so he sought to bring that lovely aesthetic to his creations. The lights are meant to look surreal when they are switched on and almost like functional art while not in use. Suchak also stays away from trends, preferring to design objects that are timeless. Travel, modern contemporary art, even the mundane influences Suchak’s design style. Creating a niche Everyday sights become immortal in Hatsu’s collections. 38| L U X E B O O K | F E B R U A R Y 2 0 2 2 F E B R U A R Y 2 0 2 2 | L U X E B O O K | 39