Luxebook July 2022

T he global fragrance industry, like many others, has seen quite a boom post the pandemic, with a host of new fragrance launches. The obvious designer brands continue to rule themarket,from your Dolce & Gabbana Dolce Lily Eau de Toilette to your Chanel No 1. And while we gush over their extravagant signature scents, we cannot help but notice the rise of the Indian perfume industry. Not constantly under the spotlight, Indian-made perfumes have however created a niche for themselves in the perfume industry. The said homegrown brands have been essential players in the Indian perfume market for the longest time, with a selective audience that appears to be slowly expanding. This slow-yet-steady progress can again be attributed to the pandemic, where consumers no longer shy away from local homegrown brands. Thanks to social media and the availability of the internet, homegrown perfumer brands have begun capitalising on the Indian market, adding a familiar touch for the Indian market. So what is it that led to the boom of the Indian perfume industry? And how do consumers play a part in promoting these? To knowmore about the industry and its recent boom, LuxeBook spoke to Dimple Fouzdar, Founder – Maison De Fouzdar, Sejal Kapashi, CMO – Embark Perfumes, and Astha Suri, Founder – Naso Profumi. BY SCHENELLE DSOUZA Moving on from international brands, Indian perfumers talk about the presence of homegrown perfumes in the market Exotic scents that remind of home ON-THE- N OSE 22| L U X E B O O K | J U LY 2 0 2 2 J U LY 2 0 2 2 | L U X E B O O K | 23