Luxebook July 2022

audience the most affordable luxury possible,” Suri adds. “Giving birth to a brand in a country like India, where the value of indigenous artisans and concepts was just about starting to build was both a challenge and a luxury in disguise. As pioneers of green perfume making, we still had to meet commercial standards to match our targets and produce sales.” Overcoming its initial struggles, the brand made its mark, and is today recognised as the luxury green perfumer of India. It has a youthful approach to extenuate the rich set of authentic ingredients, using pure extracts from herbs and spices in the country. These are then combined with fragrant floral oils which are transported from Northern Europe, Egypt and Indonesia. “What defines Naso as a brand is the fragrance notes that resonate with our taste and sense, which are tamed to adhere to a modern mood palate,” says Suri. Maison de Fouzdar A brand that defines luxury perfumes made in India, Maison de Fouzdar specialises in exotic oud fragrances. The brand has one of the largest clientele, both in the country and internationally. According to Fouzdar, that brand was launched to be a global one. “Growing up, I travelled a lot to distant countries and was always enthralled by the fragrances every country had to offer. My parents always collected perfumes from different parts of the world, and that drew me to the magic of perfumes. And so, Maison De Fouzdar was started with the intention of going global.” Fouzdar claims that while the Indian market displays several quality made-in-India perfumes, these seldom make it to the international markets. Maison de Fouzdar, on the other hand, is a niche brand that offers quality in terms of luxury, right from the packaging to the fragrance. Specialising in aromatic oud, the brand uses the highest concentration in its products, 35–48 per cent to be exact. These, according to Fouzdar, are all naturally derived juices that are not harsh on the skin at all. The striking glass packaging only adds to the extravagance of the brand, giving it a minimalist, luxurious appearance. Catering to the Indian consumers was part of the challenge for Maison de Fouzdar. “We conducted extensive research which was based on the weather conditions in India, because India has a hot and humid climate, which means that no fragrance will ever last long enough,” says Fouzdar. But that was not the only problem for Fouzdar. India is a price-sensitive market and educating people about the quality and value of the ingredients used was an important challenge. Despite all this, Maison de Fouzdar is among the leads in perfume making in the country. Within 10 months of its launch, Maison De Fouzdar was already in 10 high-end stores. “We at Maison De Fouzdar give an experience of luxury in a bottle not only to those who understand perfumery, but also to those who we know will be replacing their designer perfumes with our blends and get addicted to them.” Embark Perfumes Embark Perfumes identifies itself as a brand that specialises in quality that is affordable at the same time. “We truly believe that one doesn’t need to spend an astronomical amount to get a premium quality product,” Sejal Kapashi adds. “When we conducted our research, we saw that the Indian consumers are well aware of the trends in fashion and beauty industries, which includes fragrance. The Indian consumers often demand a good quality product that is also affordable at the same time. And that led to the launch of Embark.” Among Embark’s many distinguishers, the brand is known to use quality essential oils which ensure that the fragrances are long-lasting. One aspect that the brand truly takes pride in is that is it completely India made, right from the ingredients to the packaging. “We at Maison De Fouzdar, give an experience of luxury in a bottle not only to those who understand perfumery, but also to those who we know will be replacing their designer perfumes with our blends and get addicted to them.” Sejal Kapashi, Chief Marketing Officer, Embark Perfumes Dimple Fouzdar, Founder, Maison de Fouzdar 26| L U X E B O O K | J U LY 2 0 2 2 J U LY 2 0 2 2 | L U X E B O O K | 27