The Homegrown Boom Thanks to its distinctive flavors, Indian whisky is making waves internationally. Take Rampur Asava, for instance, priced at $100, it is designed specifically for export markets and soon to be available in India. This whisky clinched the prestigious Best World Whisky prize at the 2023 John Barleycorn Awards. According to data from the Confederation of Indian Alcoholic Beverage Companies (CIABC), Indian single malts accounted for 53% of total whisky sales in 2023, surpassing renowned brands like Glenlivet, Macallan, Lagavulin, and Talisker. Similarly, ADS Spirits - one of the fastest growing liquor conglomerates in the Indian alcobev space, has introduced new product like Woodnote Premium Blended Select Cask Whisky which harmoniously combines the finest Scotch malts and select Indian grain spirits to deliver a symphony of flavors mirrors the soothing sounds of nature. Its aroma offers hints of peat, vanilla, and fruit, while the palate enjoys a balanced mix of peat, vanilla, pepper, and oak. The smooth finish is gently spiced with oak and fruity sweetness. It is currently available in Haryana and Delhi and is soon to be launched in premium retail outlets and on-premise locations across India. On the other hand, Kamet Single Malt Whisky distilled near the historic town of Kurukshetra, this whisky pays homage to the rugged beauty of the Himalayas with its bold flavor profile and distinctive character. From the bustling city of Bengaluru emerges Amrut Indian Single Malt Whisky, a true trailblazer in the world of Indian whisky. With its rich, complex flavor profile and smooth, velvety finish, Amrut Indian Single Malt Whisky has earned its place among the world’s finest spirits. A key player is Indri, India’s first triple-cask single malt, which has - not long since its launch in November 2021 - won over 15 global laurels, significantly increasing the receptibility and market shares. “Indri-Trini has introduced the consumer to a spirit that is matured in three coveted casks—ex-bourbon, ex-French wine and PX Sherry, giving the spirit a unique flavour profile,” Sharma told Luxebook. “Indri Trini was crafted based on the individual contribution of each barrel without overshadowing the original whisky profile, which is light fruity with sweet vanilla and spice, a subtle nuttiness to chew on with medium to reasonably long finish.” To conclude Paras Mann says, “Indian distilleries have significantly elevated the quality and uniqueness of their offerings, crafting exceptional whiskies that rival international counterparts and offer distinct flavor profiles. This has coincided with a shift in consumer perceptions, as a new generation of Indian drinkers sheds the notion of imported brands’ inherent superiority, leading to a greater appreciation for the rich heritage and craftsmanship behind homegrown whiskies.” From the bustling city of Bengaluru emerges Amrut Indian Single Malt Whisky, a true trailblazer in the world of Indian whisky. With its rich, complex flavor profile and smooth, velvety finish, Amrut Indian Single Malt Whisky has earned its place among the world’s finest spirits. ESCAPE TO BLISS. SURRENDER TO LUXURY. 14|LUXEBOOK |MAY 2024
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