MAY 2024 2 Trending 24 Market Watch 10 Home Grown 30 Artisanal Alchemy 8 The Balvenie 36 Whisky Tourism 42 Setting the Mood 48 Cocktail Magic 20 Looking East 16 The Macallan Cover Courtesy: The Macallan World Whisky Day is a memorable occasion for whisky lovers and enthusiasts. Count us among them, as we dedicate this month’s issue to the diverse spirit, as is tradition at LuxeBook. Like every day is Mother’s Day, everyday is a good enough reason to sip and savour whisky. However, we take this as a good opportunity to celebrate those behind-the-scenes, the movers and catalysts of the whisky world. Flip through the pages and there might be many things that take you by surprise, from some familiar celebrities who own well-known whisky brands, India’s pivot towards homegrown single malts, some treasured Japanese whiskies, or insights on familiar Scottish staples,, there’s much to catch your attention. Grab a drink then, and let’s go. Payel Majumdar Upreti —Editor S O C I A L M E D I A www.mediascope.co.in www.luxebook.in ADVERTISING SALES Mumbai (022 - 6846 8500) Regional Manager (West) — Katty Gia (+91 98705 32295) • Senior Manager — Lamont Dias (+91 91674 14988) Delhi (011 - 4562 5810) Sr. General Mgr. (North) — Asha Augustine (+91 98182 80431) Kerala (+91 94140 69321) — Sanjai Krishnan Manager Mktg. Services — Salim B • Client Servicing Manager — Reshma Malvankar This magazine is printed by and produced by Mediascope Representation (India) LLP. Opinions herein are the writers’ and do not necessarily reflect the opinions of Mediascope. Editorial enquiries concerning the reproduction of articles, advertising and circulation should be addressed to: LuxeBook, Mediascope Representation (India) LLP., 51, Doli Chamber, Arthur Bunder Road, Colaba, Mumbai 400005, India. • Email: luxebook@mediascope.co.in. Material in this publication may not be reproduced, whether in part or in whole, without the consent of the publisher. Founders — Marzban Patel / Anita Patel • Director Publishing — Indu Joshi Editor — Payel Majumdar Upreti • Writers — Arushi Sakhuja, Anushka Manik, Zara Flavia Dmello • Creative Director — Muhammad Jaan Faruqui THE GIST Distilled spirit MAY 2024 CONTENTS MAY 2024 |LUXEBOOK|1
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