“Luxury, to me, is the intention. It is about craftsmanship, storytelling, and an emotional connection rather than extravagance.” Raseel Gujral Ansal, a celebrated force in the world of multidisciplinary design for close to four decades, is renowned for her ability to blend art, design, and technology seamlessly. The daughter of legend Satish Gujral has been a pioneer in interior, spatial, and product design, bringing her expertise to every concept. RGA Design LLP, which was established in 1986 under the mentorship of her father, exemplifies spatial design mastery through diverse projects from luxurious homes to expansive commercial projects. On the other hand, Casa Paradox Luxe which she started with her partner, Navin Ansal embodies a fusion of global refinement with indigenous design. It is the first Indian brand showcased at Maison et Objet Paris in 2013. She is also at the helm of other ventures including Raseel Gujral Art Legacy (2012), Casa Pop (2013), and the recently-launched Arzaani (2025). While Casa Pop has transitioned into an artistic living brand, Raseel Gujral Art Legacy embodies the spirit of legacy. Arzaani is a bespoke atelier of curated luxury—where heritage meets contemporary refinement. “True luxury lies in freedom—the ability, the means, and the independence to follow your desires on your own terms.” For Richa Singh, natural diamonds are more than luxury—they are a story, an aspiration, and a movement. Leading the Natural Diamond Council (NDC) in India and the Middle East, she has spent over 27 years shaping brands, understanding consumers, and redefining luxury experiences. Her journey is a testament to the power of vision combined with execution, turning niche aspirations into mainstream desire. Singh’s career began at JWT, where she immersed herself in consumer insights, creative strategy, and campaign execution, laying the foundation for a lifelong understanding of what drives people. She then spent 14 years at L’Oréal, scaling brands across diverse segments while creating experiences that left a lasting imprint on consumers. In 2017, she took the reins of NDC India and Middle East as Managing Director. At NDC, Singh has worked closely with the industry to cultivate an aspirational vision for natural diamonds, inspiring Indian consumers to embrace sustainable and ethically sourced luxury. Her efforts have transformed the way people perceive diamonds, making the “Natural Diamond Dream” a tangible and desirable reality. Her leadership has earned widespread recognition. Singh was awarded the ET Inspiring Women’s Awards 2021 as ‘Visionary in the Luxury Sector,’ featured in Luxebook’s Top 100 Most Powerful Leaders in 2022 and 2023, and celebrated with the ‘Super Achiever’ Award at Indian Television’s Wonder Women 2023. | 38 Raseel Gujral Ansal Founder, RGA Design LLP and Arzaani, Co-founder Casa Paradox Luxe, Casa Pop | 39 Richa Singh Managing Director, India & The Middle East, Natural Diamond Council
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