| 46 “LuxeBook is a definitive voice on India’s evolving luxury landscape, celebrating the people, brands and ideas shaping a more thoughtful, aspirational and authentic definition of luxury.” Simone Arora helms the creative department of D’Décor, a brand whose aesthetics, strategic vision, and market positioning, she has shaped, launching collections and initiatives—like FabriCare, the high-performance fabric line—that blend durability with elegance. Under her, D’Décor has become synonymous with timeless style and innovation, while SIMONE offers nature-inspired luxury across furniture, lighting, textiles, and curated artefacts that transform homes into personal sanctuaries. Luxury, for Arora, lies in authenticity, craftsmanship, and experiences that elevate everyday living. She believes true luxury is defined by thoughtful design, cohesive storytelling, and enduring quality—values evident in her meticulously curated collections. A proponent of “curated living,” she champions spaces that reflect personality and values rather than fleeting trends. Arora’s journey is guided by vision, resilience, and the ability to balance creativity with business acumen— qualities she sees as essential for successful entrepreneurs. She also reflects the shifting dynamics of luxury leadership, noting that passion, persistence, and excellence now enable women to shape brands and industry conversations at the highest levels. Away from work, Simone finds inspiration in design, travel, and quiet evenings with green tea, soft music, and her Golden Retriever. Destinations like Lake Como continue to influence her aesthetic, reminding her that true luxury is harmony between beauty, comfort, and authenticity. “For me, LuxeBook is the perfect guide to what’s new in luxury, as it offers great insights into premium lifestyles and trends.” For Smriti Choudhary, strategy and storytelling go hand in hand. She joined Cocoon Fine Rugs in 2018 as Brand Director, bringing a global outlook shaped by a Master’s in Marketing from the University of Nottingham. She also had prior experience leading Marketing and PR at a leading Mumbai fashion house. Drawn to the brand’s growth journey, Choudhary embraced the challenge of steering the brand into its next chapter. Today, she leads a young, dynamic team, shaping everything from collaborations and events to designer outreach and digital strategy. Her role is hands-on, balancing day-to-day operations with long-term brand building. Under her guidance, Cocoon Fine Rugs has strengthened its presence among architects, interior designers, and design enthusiasts. Choudhary’s energy and insight continue to craft a narrative where tradition meets contemporary vision, making every rug not just a product, but a story underfoot. Simone Arora Creative Director, D’Decor Home Fabrics; Founder, Designer, and Curator, SIMONE Naturally Inspired | 47 Smriti Choudhary Founder, Cocoon Fine Rugs
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