| 54 “LuxeBook is essential reading for anyone in the business of luxury!” Tanya Bhardwaj is an entrepreneur, designer, and creative director who seamlessly bridges the worlds of design and gastronomy. As Chief Brand Officer and Co-founder of The Grammar Room, part of the Olive Group by AD Singh, she has shaped one of New Delhi’s most beloved cafés—celebrated for its detail-oriented design, fluid menus, and refined yet relaxed atmosphere. She also leads 31-12 Studio, a boutique brand consultancy behind transformative projects such as Hapusa Gin, Mama Earth, Comorin, and Food Talk India. At the core of Bhardwaj’s philosophy lies a reverence for craftsmanship, culture, and storytelling. “Luxury,” she says, “is the opportunity to savour—time, place, food, or drink.” Her heirlooms include her maternal grandfather’s acrylic nameplate and a cherished stack of jewellery, each piece tied to a milestone. When she’s not shaping brands, Bhardwaj finds solace in stories—shared over cocktails with friends, with her partner, or through a good book that recentres her. Spiez in Switzerland, “a small town right on the gorgeous Lake Thun,” remains her favourite escape, along with Florence. A lover of the classics, she swears by an ice-cold gin martini with extra olives—“specificity and simplicity are my idea of a good time.” Candid about challenges, she admits the glass ceiling exists, “though it’s easier to work through now.” Her success mantra: “Surround yourself with the right people and build on culture—everything else falls into place.” “LuxeBook is a platform that beautifully curates stories of excellence, refined living, and the evolving meaning of luxury in today’s world.” Toranj Mehta has spent over two decades shaping some of India’s most aspirational brands. At DE BEERS, she has redefined how Indian consumers perceive diamonds—balancing global heritage with a distinctly local sensibility. Under her leadership, Forevermark has become one of India’s most recognisable diamond brands, celebrated for its blend of trust, emotion, and storytelling. To succeed in business, Mehta advises, “stick with the basics, trust your instincts, and never underestimate the power of collaboration.” A team player, she adds, “it creates an environment where ideas flourish and goals are achieved seamlessly”. Like any successful entrepreneur, she values “resilience and a strong sense of purpose—an ability to withstand challenges, adapt under pressure, and yet shine brighter.” She believes the Indian luxury consumer is “evolving faster than ever—curious, confident, and increasingly drawn to authenticity and purpose.” Luxury, to her, “means happiness—fulfilling lifelong aspirations rather than fleeting indulgences.” Meaningful luxury, she says, “is timeless, sustainable, and emotionally resonant”—like her grandmother’s old-cut diamond earrings, which “symbolise family, love, and continuity.” Her love for beautiful architecture and finer things has taken her to Santorini, Greece—“the endless blue sky, pristine white-and-blue architecture, and breathtaking Aegean views feel straight out of paradise.” On weeknights, she unwinds sharing stories and meals with her family—“simple moments that feel like true luxury.” Her drink of choice: “classic masala chai, whose warmth, aroma, and comforting flavour bring a sense of grounding.” Tanya Bhardwaj Co-Founder, The Grammar Room | 55 Toranj Mehta Vice President - Marketing, De Beers India
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