Kartik Mohindra Chief Marketing Officer, Pernod Ricard India Kartik Mohindra has seen the company grow its brand portfolio to over 20 offerings, and “... build an emotional connect with consumers.” He’s proud of the leadership initiative that the spirits company has taken in CSR, and its growing presence across the drinks sphere. Rattling off figures, it’s clear that he’s pleased with the Pernod Ricard India’s “45 per cent value share,” in both Indian premium and Western spirits. “Our consumers are progressively seeking experiences that empower them to make new discoveries within their passions and interests. We have witnessed an upsurge in discerning whisky aficionados travelling from India to visit the home and heritage of Chivas Regal, Strathisla Distillery – to uncover the Scotch whisky world’s hidden gems,” he states. There’s also the launch of TheWhiskeypedia.com – a digital portal that aims to connect aficionados to the world of whisky. And then there’s the steady growth of the brand’s highest selling labels like Imperial Blue, Blender’s Pride and Royal Stag, each of which, has been hitting record sales numbers in the past year. “Luxury is a unique, bespoke experience that leaves an indelible impression on the consumer. The appetite for luxury is growing, and it’s not limited to champagne. Enthusiasts are seeking premium whisky such as Ballantine’s and Chivas, the Single Malts – The Glenlivet, Scapa, Aberlour, and premium gin Monkey 47.” Anuraag Bhatnagar Chief Operating Officer, The Leela Palaces, Hotels and Resorts With the launch of a property in Gandhinagar, the Leela is expanding their footprint under the watchful eye of Anuraag Bhatnagar, who is taking the brand to new heights. With over 27 years of experience, Bhatnagar brings his resultoriented leadership to a brand known for its exemplary understanding of luxury. Given his experience across companies like the Oberoi, Marriott and now The Leela, Bhatnagar says, “Luxury to me is personal. It’s about being authentic and true. It’s also about having the time and resources to be able to spend on what you want, when you want.” His idea of balancing his time is clear, “Today life is all about work life integration and optimizing your time for what is important to you.” No wonder then that Bhatnagar makes time, to wind down from work, explaining that he likes decompressing with, “ ... a Japanese whisky or single malt,” on Saturday evenings. “Today people want to travel less but travel better, and travel with people and to places they feel safe in.” 6 | | 7
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