Luxebook Top 100 2023

Ashok Goel Director, Luxury Time Private Limited Ashok Goel is a luxury consultant and now a distribution partner for TAG Heuer in the Indian Subcontinent including India, Sri Lanka, Nepal, Bangladesh and Maldives. Its distribution footprint extends to over 50-points of sales and 15+ service centres across the subcontinent. With over two decades in marketing of Swiss Watches in India, its mission is to build relationships with brands as well as patrons through knowledge and transparency. Ashok believes in breaking down the problems into subsets and then solving it. Not afraid to take a decision, he values business relationships more than the business itself. Goel’s daily morning routine involves exercising, a little bit of yoga, catching up with all the news and planning for the day ahead. For vacations you will find him spending time in London with his daughter, and he is a firm believer in the concept of family above everything else. “Richness doesn’t mean more money...but more time to enjoy life.” Gaurav Mehta As a young history-obsessed child, Gaurav Mehta found endless joy in historic Coins & Stamps. Mehta was fascinated by the stories and the history that came with every coin and over the years collected the myriad forms of the Indian currency coins along with a lot of other currencies. Drawing on this interest his collection expanded every year and eventually unlocked an undiscovered treasure trove of magnificent tales. Gaurav had this ingenious idea of fashioning his own, unique, one-of-a-kind timepiece. An expression of himself, an extension of his interests, one that would become his signature. This led to the very first Coin Watch. Harbouring the hobby of numismatics and turning it into a passion to create the extraordinary, led to the establishment of Jaipur Watch Company in 2013. Gaurav Mehta founded Jaipur Watch Company as India’s first and only bespoke Watch Company. Today the brand aims to redefine horology with exceptional concepts revisiting an era to create mesmerising pieces of art. “Work towards your goals with utmost dedication without getting disturbed by smaller failures, success will follow.” While Mehta loves the beaches for a vacation, he starts his day with a kiss on his daughters forehead which he calls, “my me time.” To balance work and life, Mehta says “have a to do list ready for every single day, keep a balance between work and personal life, work towards your goals with utmost dedication without getting disturbed by smaller failures, success will follow.” Founder-Director, Jaipur Watch Company 82 | | 83

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