LuxeBook May-2021

P andemic or no pandemic, whisky will always be India’s favourite drink. One of the largest whisky consuming nation’s tryst with the water of life began way back in the late 1820s when Edward Dyer came to India from England and set up a distillery in India at Kasauli. First the British soldiers in India and then Indian citizens started drinking whisky. And over the years, we set records in consuming almost half of the whisky produced in the world, mostly imported. But that is changing gradually. Experts say that Indian whiskies are in vogue again just like ‘home drinking’. So, in this lockdown, sit by a window, stir, contemplate, and relish. Whisky is perfect for a relaxed evening or when you want to lift your mood. Whenever you feel like having a dram, refer to this issue. From whisky cocktails to Chivas Royals for women and millennials and swanky glassware, we have listed everything that you might want to know about whisky right now! S O C I A L M E D I A riddhi.doshi@mediascope.co.in 2| L U X E B O O K | M AY 2 0 2 1 Contemplate and relish T H E G I S T www.mediascope.co.in | www.luxebook.in A D V E R T I S I N G S A L E S Mumbai (022 - 6846 8500) Regional Manager (West) — Katty Gia • Senior Manager — Lamont Dias Delhi (011 - 6127 3135 / 6) Sr. General Mgr. (North) — Asha Augustine • (09654567819) — Rishabh Malhotra Bangalore (0 98860 41356) — Nagesh Rao • Kerala (0 94140 69321) — Sanjai Krishnan Hyderabad (0 89788 66599) — Sheetal Petkar • Dubai (+971 45687583 / 503562723) — Mamta Pillai Manager Mktg. Services — Salim B • Client Servicing Manager — Reshma Malvankar Founders — Marzban Patel / Anita Patel • Director Publishing — Indu Joshi • Chief Marketing Officer — Apeksha Mehta Editor — Riddhi Doshi • Assistant Editor — Pooja Patel • Writers — Pratishtha Rana and Ruhi Gilder Creative Director — Muhammad Jaan Faruqui • Assistant Art Director — Vikas Kinjawadekar This magazine is printed by and produced by Mediascope Representation (India) LLP. Opinions herein are the writers’ and do not necessarily reflect the opinions of Mediascope. Editorial enquiries concerning the reproduction of articles, advertising and circulation should be addressed to: LuxeBook, Mediascope Representation (India) LLP., 51, Doli Chamber, Arthur Bunder Road, Colaba, Mumbai 400005, India. Email: riddhi.doshi@mediascope.co.in . Material in this publication may not be reproduced, whether in part or in whole, without the consent of the publisher. LuxeBook is printed at Silverpoint Press Pvt. Ltd., A-403, TTC Industrial Area, Mahape, Navi Mumbai - 400709. M A Y 2 0 2 1 It’s World Whisky Day and LuxeBook is giving away 6 bottles of Chivas Regal 12 YO / 15 YO . Visit https://www.instagram.com/luxebookindia/ to enter the contest and win these great whiskies CONTEST SATURDAY, 15 th MAY World Whisky Day