Riddhi Doshi
As more and more professionals work from home now, the demand for a compact, yet, efficient coffee-vending machine and great quality coffee is on the rise. If you can’t go to the nearest Starbucks or rather not, why not get the best coffee experience at home!
Rahul Aggarwal, the young CEO & Founder of Coffeeza, an Indian coffee machine and premium Italian coffee capsule brand, started his business in 2017/ The aim was to provide an amazing coffee experience – a great taste and aroma of the coffee, right at your doorsteps. And since, his business has only expanded.
What would you say is the USP of Coffeeza coffee and the vending machine?
Coffeeza coffee is made from top-grade beans sourced from select coffee plantations around the world, such as in Central and South America and Africa, which are then roasted to perfection in Italy using age-old techniques. Likewise, our coffee machines can prepare multiple kinds of beverages and come with a one-year “peace of mind” warranty.
Where do you source your coffee from and how is it made?
Our coffees are sourced from plantations in Brazil, Colombia, Ethiopia, Vietnam, Papua New Guinea, etc, and are roasted in Italy.
How many varieties of coffee capsules do you have?
We currently retail 3 blends of capsules; Classico, Intenso and Decaf. All are exotic because of their unique blends and roast profiles. We’re planning to launch more blends in the near future.
Why did you quite your family business and launch Coffeeza?
My family runs an RFID tags production business. RFID (Radio Frequency Identification) tags have applications in asset identification and in electronic toll collection (Eg. FASTags).
I launched Coffeeza mainly out of my love for coffee and also because of the lack of convenient gourmet coffee choices available in India.
Has coffee consumption increased in India?
Coffee consumption is directly linked to urbanisation. As lifestyles get more hectic and cafe culture becomes common-place, more people are gravitating towards gourmet coffee.
How has consumer behaviour changed since you launched the brand?
Coffeeza, as a concept, is relatively new for majority of Indian coffee lovers and we have seen increasing numbers in adoption.
What has been the impact of the lockdown on your business?
We’ve had a positive impact, as more people wanted to enjoy gourmet Barista-style coffee (such as Cappuccino, Latte, Espresso) in their homes.
What are your expansion plans?
We are looking at launching new blends in coffee capsules. Furthermore, we’re also working on launching newer formats of coffee (Whole bean, ground, single-serve, espresso, instant, filter, etc).
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