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June 20, 2024

Whisky World: A Guide to 2024’s Whisky Events 

In the realm of spirits, few beverages hold as much allure and fascination as whisky. From the rugged landscapes of Scotland to the bustling streets of Hong Kong, whisky tourism offers enthusiasts the chance to delve into the rich history, intricate production processes, and diverse flavour profiles of this iconic spirit. As we venture into 2024, a plethora of whisky-related events and tours beckon, promising immersive experiences and unforgettable encounters for aficionados and newcomers alike. Join us as we explore some of the most captivating whisky destinations and events around the world, each offering a unique glimpse into the world of whisky and the culture that surrounds it. Whether you’re sipping drams in the heart of Speyside or savouring limited edition releases at a prestigious festival, the journey promises to be as enriching as it is indulgent. So, raise your glass and prepare to embark on a whisky adventure like no other. 

Image from Hong Kong Whisky Festival

The Whisky Event (Date: June 2nd) 

Embark on a whisky journey like no other at The Whisky Event, set to take place on June 2nd in London. Born from a vision to celebrate the artistry and cultural significance of whisky, this annual gathering promises an extraordinary experience for enthusiasts and newcomers alike. As you step into The Great Room at Grosvenor House on Park Lane, you’ll be greeted by an unparalleled selection of over 600 whiskies from more than 60 exhibitors. Immerse yourself in the world of whisky with a range of engaging activities and experiences. From guided tastings and VIP masterclasses to exclusive bottlings and guest spirits, there’s something to delight every palate. Explore the nuances of different whisky expressions, learn from industry experts, and discover hidden gems from both established brands and emerging distilleries. 

But The Whisky Event is more than just a tasting—it’s a celebration of craftsmanship, tradition, and innovation. Engage with fellow enthusiasts, share stories, and forge new connections in an atmosphere buzzing with excitement and camaraderie. Whether you’re drawn to peaty Scotch whiskies, smooth bourbons, or experimental blends, you’ll find endless opportunities to expand your whisky horizons and deepen your appreciation for this beloved spirit. Raise a glass to the rich heritage and boundless creativity of whisky-making.   

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The Spirit of Speyside Whisky Festival (Dates: May 1st – May 6th)  

Discover the magic of Speyside whisky at the Spirit of Speyside Whisky Festival, a six-day celebration of Scotland’s national drink. From May 1st to May 6th, whisky enthusiasts from around the globe will converge on the picturesque region of Speyside to explore its rich history, vibrant culture, and, of course, its world-renowned distilleries. With over 500 whisky-inspired events spread across the festival’s duration, there’s something for everyone to enjoy. Delve into the art of whisky-making with distillery tours, interactive masterclasses, and blending workshops led by industry experts. Sample a diverse array of whiskies, from traditional single malts to innovative blends, and discover the unique characteristics that define Speyside whisky. 

But the Spirit of Speyside Whisky Festival is about more than just whisky—it’s a celebration of community, creativity, and camaraderie. Join locals and visitors alike as they come together to share stories, swap tasting notes, and revel in the spirit of hospitality that defines Speyside. From the rolling hills of the Cairngorms to the banks of the River Spey, the festival showcases the best that Speyside has to offer. Whether you’re a seasoned whisky aficionado or a curious newcomer, the Spirit of Speyside Whisky Festival offers an immersive experience that will leave you with a deeper appreciation for Scotland’s most famous export. 

Image from The Spirit of Speyside Whisky Festival

The Glenlivet Visitor Centre (Dates: Ongoing) 

Step into the world of The Glenlivet at its newly renovated Visitor Centre, open year-round for whisky enthusiasts and curious visitors alike. Nestled amidst the stunning landscapes of Speyside, this immersive experience invites guests to explore the rich history and heritage of Scotland’s oldest licensed distillery. Start your journey in the lounge area, where you can relax with a dram of The Glenlivet and soak in the tranquil atmosphere. Then, venture into the distillery’s bar and shop, where you’ll find a curated selection of whiskies, exclusive bottlings, and unique gifts to commemorate your visit. 

Guided tours offer a behind-the-scenes look at the whisky-making process, from mashing and fermentation to distillation and maturation. Learn about the craftsmanship and tradition that have made The Glenlivet a global icon, and gain insight into the techniques that give each expression its distinctive character. With its warm hospitality and breath-taking surroundings, The Glenlivet Visitor Centre is the perfect destination for whisky lovers and adventurers alike. Whether you’re embarking on a solo pilgrimage or planning a group excursion, this iconic distillery promises an unforgettable experience for all who pass through its doors. 

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The Singleton of Glen Ord Distillery (Dates: Ongoing) 

Experience the art of whisky-making at The Singleton of Glen Ord Distillery, a beacon of Scotland’s rich heritage and craftsmanship. Situated along the scenic North Coast 500 route, this historic distillery welcomes visitors from near and far to discover the secrets behind its world-renowned single malt whiskies. Journey through the distillery’s immersive visitor centre, where you’ll embark on a sensory exploration of whisky production and maturation. From the Malt to Cask Tour, which offers a behind-the-scenes glimpse into the distillation process, to The Singleton Distillery Tour, where you’ll sample a selection of unique expressions, there’s something for every whisky enthusiast to enjoy. 

But the experience doesn’t end there. After your tour, unwind in the circular Bar & Deli area, where you can enjoy Singleton Sessions with local musicians and indulge in the finest Scottish fare. Whether you’re sipping a dram of whisky or savouring a hearty meal, you’ll be surrounded by the warmth and hospitality of the Highlands. Recognised as Visitor Attraction of the Year at the Icons of Whisky Scotland and World Whiskies Awards, The Singleton of Glen Ord Distillery offers an immersive experience that celebrates Scotland’s iconic spirit; a visit to this historic distillery promises to be a journey you’ll never forget. 

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Cirque du Soleil SPIRIT by The Macallan (Dates: May 9th – May 31st) 

To celebrate The Macallan’s 200th anniversary, the renowned single malt Scotch whisky brand has collaborated with Cirque du Soleil on a multi-year collaboration. Celebrating the creative synergy between the two brands – the collaboration kicks off with the creation of a one-of-a-kind theatrical experience and global product launches. The collaboration will begin with an unforgettable sensory experience launching at The Macallan Estate – the brand home in Speyside, Scotland – this May 2024. Featuring a cast drawn from across four continents, Cirque du Soleil SPIRIT, marries the artistry of both worlds – The Macallan’s unparalleled expertise in whisky craftsmanship with Cirque du Soleil’s mastery in the performing arts. 

From May 9th to 31st, each performance will transport guests into the theatrical universe of the Scottish Highlands for an experience that includes hair suspension, aerial silk, contortion, cyr wheel, tight wire, juggling, hoop diving, bagpipes, and flamenco dancing – with a cast assembled from USA, UK, China, Spain, Canada, Finland, Malaysia, Cambodia, and Africa. Taking guests on a journey through sight, taste, smell, and sound, this is a one-of-a-kind opportunity to experience the tale of how reconnecting with nature gives life a force to protect the natural world, while being immersed in nature at the heart of The Macallan Estate. 

Image from The Macallan

Hong Kong Whisky Festival (Dates: May 4th – May 5th) 

Experience the ultimate celebration of whisky at the Hong Kong Whisky Festival, set to take place on May 4th and May 5th. Hosted at Tiffany’s New York Bar, this prestigious event offers whisky enthusiasts the opportunity to explore an exceptional array of global brands, rare editions, and engaging tasting experiences. Prepare to be dazzled as you discover over 250 labels of whiskies on the menu, curated by some of the world’s most renowned brands. From single malts to blended whiskies, each offering is a testament to the craftsmanship and diversity of the whisky world. 

Enhance your whisky knowledge with personalised masterclasses led by industry experts from brands like The Macallan, Elijah Craig, and Glenmorangie. Immerse yourself in the rich history and heritage of whisky-making as you learn about the production process and sample exclusive expressions. Whether you’re a seasoned whisky connoisseur or a curious newcomer, the Hong Kong Whisky Festival offers an unforgettable experience for all who attend.  

Image from Pexels

Whiskies of the World Tour (Dates: August 23rd – December 14th) 

Embark on a global whisky-tasting journey without ever leaving your city with the Whiskies of the World Tour. From August 23rd to December 14th, this premier whisky-tasting event will visit Boston, San Francisco, Miami, and Chicago, offering enthusiasts the opportunity to explore drams from across the globe. With a nosing glass in hand, immerse yourself in the world of whisky as you sample a diverse selection of expressions from renowned distilleries worldwide. Whether you’re drawn to the smoky notes of Islay or the rich complexity of Highland malts, you’ll find something to delight your palate at this exclusive event. 

But the Whiskies of the World Tour is more than just a tasting—it’s an educational experience designed to enhance your whisky knowledge and appreciation. From interactive seminars to guided tastings led by industry experts, each event is tailored to deepen your understanding of whisky production, flavour profiles, and regional characteristics. Join them as they uncover the wide world of whisky and celebrate the unique flavours and aromas that make each expression truly special. Whether you’re a seasoned connoisseur or an aspiring aficionado, the Whiskies of the World Tour promises to be an unforgettable journey for whisky lovers everywhere. 

Image from The Singleton of Glen Ord Distillery

The Spirit of Speyside Whisky Festival (Dates: May 1st – May 6th) 

Experience the heart and soul of Scotland’s whisky country at the Spirit of Speyside Whisky Festival, taking place from May 1st to May 6th. Since its launch in 1999, this premier event has become a highlight on the whisky enthusiast’s calendar, attracting visitors from around the world to celebrate Scotland’s national drink. With over 500 whisky-inspired events spread across the region, the Spirit of Speyside Whisky Festival offers something for everyone, from beginners to seasoned connoisseurs. Explore distilleries old and new as you enjoy whisky tastings, masterclasses, blending workshops, and more, all led by industry experts. But the festival isn’t just about whisky—it’s a celebration of Scotland’s rich culture and heritage. From traditional ceilidhs to outdoor activities like trail running and canoeing, there’s no shortage of ways to immerse yourself in the spirit of Speyside.  

Join The Spirit of Speyside Whisky Festival for six days of whisky exploration, education, and entertainment as we raise a glass to Scotland’s iconic spirit. Whether you’re a whisky aficionado or simply curious about the world of whisky, the festival promises an unforgettable experience for all who attend.  

Zara Flavia Dmello


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