Bag Looking Bare? Get These Trinkets for a Quick Fix
You may have sat on the bag charm trend last year, possibly with a raised eyebrow. You probably dismissed it as another micro fad (though with all we’ve seen last year, can anyone blame you?). But after scanning through SS25’s arm candy, it’s clear: the accessory for your accessory is getting comfortable in the limelight. May as well find one that suits you and your go-to purse—it seems these little additions are taking a longer trip than expected.
Coach Small Pretzel Bag Charm

A nod to Coach’s hometown NYC, this pretzel bag charm brings a taste of the city’s iconic street food to your accessories. Clip it onto your bag or keys for a dash of Big Apple energy.
Buy Now for ₹10,500
Lucrin Four-leaf Clover Lucky Charm

This genuine leather four-leaf clover promises good fortune wherever you go. Easy to attach and a great way to give you enough luck to keep your precious bag safe from pesky pick pockets.
Buy Now for ₹5,900
TUMI Retro Hotel Mirror Charm OR Sweet Fruit Bag Charm

Drawing on TUMI’s true focus as a travel brand, this mirror charm resembles a vintage hotel keychain, black for those who want to zhuzh things up without drawing in too much attention. The Sweet Fruit charm has been designed for the destination of the season, Peru. It adds a fun pop of green to your summer holiday purses and doubles as a pouch for tiny essentials.
Buy Now for ₹1,739 OR Buy Now for ₹2,719
SilaiWali X Fizzy Goblet Miss Confidence Charm

A collaboration for a cause, this eco-friendly doll charm is handmade by Afghan refugee artisans. Proceeds from each sale support their communities. There’s also a lot more where this came from so you can take your pick from a range of styles.
Buy Now for ₹1,400
HANNAN Sparkle Letter Charm

This multi-charm chain combines HANNAN’s signature sparkle with hearts, stars, shells, and a studded letter. A thoughtful, gift-ready piece packed in a velvet pouch.
Buy Now for ₹2,100
Maison Nova Strawberry Coin Purse Bag Charm

Bringing back memories of childhood treats, this strawberry coin purse is made from high-quality vegan leather. A functional accessory with some sweet nostalgia attached.
Buy Now for ₹2,800
Victoria’s Secret Card Case Keychain

A stylish and practical keychain that keeps your cards close and secure. The pink stripes keep things interesting while making sure your valuables stay put.
Buy Now for ₹3,499
Miraggio Lovebug Charm OR Choco Twist Charm

Miraggio’s Lovebug charm is both stylish with practical, featuring a branded heart-shaped mirror case and a lipstick holder with room for two—because you never know when you’ll need a quick touch-up. The Choco Twist, a chocolate lover’s fantasy, looks sweet but won’t add any sugar. It’s a realistic acrylic chocolate bar, a sturdy braided nylon chord, and a signature branded plate
