As India’s premium spirits landscape gathers momentum, global players are sharpening their focus on a market that is as complex as it is compelling. With shifting consumer behaviour, rising affluence, and an unmistakable tilt toward experience led consumption, the country has moved from being a high potential geography to a strategic priority in the global […]
Some cocktails are simply ordered, others are authored. With National Cosmopolitan Day on May 7th and World Cocktail Day arriving soon after Read More
Yuvraj Singh on the evolving culture of drinking, craftsmanship, and why the man who hit six sixes in an over now prefers Read More
The global spirits landscape is entering a refined new chapter as iconic houses and ambitious newcomers unveil launches designed for the modern Read More
This year, Holi calls for colour, celebration and cocktails. As friends gather, music gets louder and the gulal starts flying, a good Read More
There is something inherently cinematic about pouring a glass of wine at the end of a long day. On National Drink Wine Read More
By: Ayandrali Dutta The fabulous background of Abheygarh Khetri, Rajasthan, played host to an extraordinary gathering took shape in early January — not Read More
Not too long ago, walking into a bar meant asking the same familiar question: “Which alcohol do you use in this cocktail?” Read More
Amrut’s origins stretch back further than most people realise. Long before it became a globally recognised single malt producer, it existed Read More
This season, discover an exquisite collection of new launches in the world of fine spirits, each thoughtfully crafted to mark the spirit Read More
