By Geetika Sachdev The India–UK free trade agreement (FTA) has been a long time coming. For years, it moved in fits and starts as a consequence of political and economic uncertainties. It was finally signed in 2025, paving the way for stronger bilateral ties between the two nations. At a broad level, the agreement is […]
Great whisky deserves great objects. And liquor appreciation has always been about more than the spirit itself. The vessel it is served Read More
Premium today is no longer about excess or formality. It’s about relevance. About craft that moves with the times while staying Read More
Even as global whisky sales decline, India’s growth trajectory may soon place it in fifth place in the world. A look Read More
“To be honest, when I drink Hibiki, I become a little more contemplative. A whisky like this makes you pay attention to Read More
As India’s premium spirits landscape gathers momentum, global players are sharpening their focus on a market that is as complex as Read More
Some cocktails are simply ordered, others are authored. With National Cosmopolitan Day on May 7th and World Cocktail Day arriving soon after Read More
Yuvraj Singh on the evolving culture of drinking, craftsmanship, and why the man who hit six sixes in an over now prefers Read More
The global spirits landscape is entering a refined new chapter as iconic houses and ambitious newcomers unveil launches designed for the modern Read More
