India’s premium spirits industry is transforming at the speed of light. Consumers are drinking less but better, swapping familiar labels for bottles with provenance, craftsmanship and stories worth savouring. As the country’s appetite for homegrown luxury grows, a new generation of founders is challenging long-held perceptions of what Indian spirits can look like. Among them […]
Long before immersive experiences became the currency of luxury, before cocktail menus transformed into canvases for creativity, and before botanicals became the Read More
“Today’s drinkers aren’t just chasing alcohol–they’re chasing experience, flavour, and storytelling.” – Jishnu AJ, Creative Director, 8ish, Mumbai For Read More
I remember stirring my whisky-loving dad’s first gin-based cocktail two years ago. As excited as I was for him to finally Read More
By Geetika Sachdev The India–UK free trade agreement (FTA) has been a long time coming. For years, it moved in fits Read More
Great whisky deserves great objects. And liquor appreciation has always been about more than the spirit itself. The vessel it is served Read More
By: N Deepali Think of Scottish single malts, and you think mist, moss, and peat. Bourbon carries flavours of corn fields and Read More
Premium today is no longer about excess or formality. It’s about relevance. About craft that moves with the times while staying Read More
Even as global whisky sales decline, India’s growth trajectory may soon place it in fifth place in the world. A look Read More
“To be honest, when I drink Hibiki, I become a little more contemplative. A whisky like this makes you pay attention to Read More
