My first introduction to tequila was when I downed four shots at my 18th birthday. The memory was a blur, and all I remembered was getting black-out drunk. Cut to five years later, I started to understand the spirit beyond the shots and salt, discovering its craftsmanship and complexity. From earthy roasted agave and warm […]
By: Geetika Sachdev For years, gin was the category that changed how urban India drank. Long before agave spirits and craft rum Read More
India has long been the world’s whisky powerhouse. We all know that. But over the last decade, gin has begun reshaping Read More
By: Pranav Dixit The first thing you notice in the mountains is silence. Not the complete absence of sound, but the kind Read More
By: Indu Joshi Cats may have nine lives, but gin has managed a few impressive reincarnations of its own. Over four centuries, Read More
India’s premium spirits industry is transforming at the speed of light. Consumers are drinking less but better, swapping familiar labels for Read More
Long before immersive experiences became the currency of luxury, before cocktail menus transformed into canvases for creativity, and before botanicals became the Read More
“Today’s drinkers aren’t just chasing alcohol–they’re chasing experience, flavour, and storytelling.” – Jishnu AJ, Creative Director, 8ish, Mumbai For Read More
I remember stirring my whisky-loving dad’s first gin-based cocktail two years ago. As excited as I was for him to finally Read More
By Geetika Sachdev The India–UK free trade agreement (FTA) has been a long time coming. For years, it moved in fits Read More
