Luxebook July 2022

Are IV therapies the new IT wellness trend? Experts spill the beans. BY ARUSHI SAKHUJA C onversations around health and wellbeing have been at the forefront in the light of the pandemic. With some shifting their focus on healthy eating and lifestyle patterns, others are turning to new forms of treatments for their wellbeing. In the recent past, IV therapy has been gaining momentumandhasbeenthecruxof many health-related conversations. While celebrities in the West like the Kardashians, Rihanna and Gwyneth Paltrow have been avid promoters of the treatment, IV therapy initially sounded like a wellness craze for celebrities. But soon enough, the trend caught on and social media was buzzing with the benefits of the in India and continue to do so. “When I was studying, a friend from the UK took me to an IV therapy lounge for a recovery drip. That’s when I started looking into Holistic Alternative Therapy,” shared Krysh Bajaj, Co-founder & Director REVIV, and with this idea, REVIV was brought to India. “We want to take the REVIV lifestyle to more and more wellness-conscious individuals across the country” says Anjali Tripathi, Co-Founder. What is also noteworthy is that during the pandemic, some were turning to IV therapies to help treat the after-effects of Covid. Speaking on the connection between covid recovery and IV therapy Dr Noopur, “IV drip after covid is beneficial for addressing deficiencies, increasing immunity, and detoxing/cleansing. It may help with brain fog, low energy, dizziness, and fatigue which could be the aftermath of having suffered through the virus.” Another wellness hub situated in Gurugram, Delhi NCR is The Wellness Co. Believing in holistic wellbeing, Founder, Rohan Jani tells us about his journey, “The motivation to start a clinic in India came from my own personal experience with IVs in the US. I returned to India in June of 2019 and began looking for IV therapy within Gurugram (my home city). I noticed that there were very few reputable clinics providing IVs in Delhi NCR and thought Dr Kiran Sethi, Dermatologist and Founder, Isya Dr Noopur Jain, Dermatologist and Founder SkinZest IV THERAPY The future of wellness intravenous wellness trip that left users feeling recharged, supercharged, and revitalized with boosted immunity and the coveted skin glow – it even helped cure hangovers! In the past several years, IV therapy has gone from common medical treatment to a hot new trend. IV bars and drip bars are becoming big businesses for those seeking to cash in on wellness. Being curious about the new trend, we spoke to Krysha Bajaj, Co-Founder, REVIV, Rohan Jain, Founder, The Wellness Co., Dr Noopur Jain, Founder SkinZest and dermatologist, and Dr Kiran Sethi, Dermatologist and Founder Isya. Given the feel good, look good, live good ideologymultiple centres have mushroomed BEAUTY AND W ELLNESS 48| L U X E B O O K | J U LY 2 0 2 2 J U LY 2 0 2 2 | L U X E B O O K |49