Luxebook July 2022

of filling this gap in the market myself with The Wellness Co.” With the Indian market jumping on the trend he felt “People are more willing to spend on their personal well-being and are driven to invest in themselves. We believe that Covid has played a major role in this shift of mentality not just for IVs but for our entire suite of wellness therapies.” “Despite the fact that this is a relatively new concept in India, people are opting for IV vitamin infusions,” further adds Bajaj. But it’s not without its challenges. She further shared, “Client inquiries range from determining whether a doctor’s consultation or bloodwork is required before deciding on a therapy to determining who will carry it out. As a result, having to regularly educate our clients with preconceived beliefs about these therapies can be dif cult.” However, being a new concept in India, Krysha, Dr Kiran and Rohan felt it was extremely important to educate the consumers and build awareness. While Dr Kiran turned to social media to spread awareness; for Rohan Jain marketing strategies that focused on educating consumers about the benefits of IV therapy and its role in preventive wellness was the way forward. However, he also believes in the traditional idea of the word-of-mouth strategy. How does IV therapy work? Being a game-changer in the industry IV therapy has been around for a while now as a cutting-edge holistic way to wellness. Not only does IV therapy offer a burst of vitamins and minerals to improve mental and physical health but the infusions help vitamins and antioxidants reach directly into your bloodstream, with minimal being discarded making them more efficient than oral pills and even food. “ Your body requires a certain amount of vitamins and nutrients each day to function normally. While the exact amount varies from person to person, the demands of daily life can make getting enough of these essential vitamins difficult. Even when taking multivitamins, the metabolic process prevents your body from absorbing all of the nutrients which may impair the absorption capacity in some people, thus reducing the ability to effectively convert nutrients into usable energy for cells,”say Dr Jain. This is when IV therapies come in to help restore the imbalances in your body and give your body the required does of vitamins and minerals. Further, IV drips can improve physical wellness as well as aspects of emotional wellness, such as depression or anxiety, by providing your body with the tools it needs to stay in shape. With IV infusion therapy, the dosage can be customised to suit speci c needs as opposed to taking vitamins in the form of pills or food, that are present with a predetermined amount. However, in the case of a vitamin infusion therapy, your healthcare professional takes into account your age, metabolism, genetics, existing medical concerns, and anything else that is unique to you in order to maximise the bene ts. It is no surprise that the quality of food and water has taken a major hit with the climate change crisis and increasing population thus impacting the vitamins and minerals present in it. “The food we eat is 50-60% less nutritious than it used to be, and our water is much more polluted. We also take a lot more medications, antibiotics, and painkillers, you name it, our food is more processed - our gut is just not able to take up as much nutrition as it used to. So, IV therapy is a great tool to help with getting the desired nutrition,” correctly pointed out Dr Kiran Sethi. Further, IV therapies also have a 99.8% absorption rate that bypasses the digestive system, thus delivering immediate results. Besides accelerating the effectiveness of supplements, IV therapy also ensures almost 100% absorption of essential nutrients for maximum effect, compared to the 8% absorption of oral supplements,” adds Rohan Jani, Founder The Wellness Co. At REVIV, they have a cure for everything! From a quick fix for a wild night with their Hydromax or Ultraviv infusion to restore lost electrolytes and decrease in ammation, to an instant energy and immunity boost with the Megaboost is perfect, and the Royal Flush which is the combination of infusions to treat pain and inflammation. But if you want that coveted red carpet glow, opt for the Vitaglow. The pros and cons The beauty of IV therapy is that it can be taken by anyone above the age of 18 years. Whether you’re looking to boost your immunity, increase energy level, hydrate the body, combat fatigue, recover from muscle soreness or even hangovers, improve vitamin status and hair growth, detoxify and help your skin glow; IV therapy has it Dr Ruby Tandon, REVIV Rohan Jain, Founder, The Wellness Co. IV therapy at The Wellness Co. Gurugram IV treatment room at Reviv Juhu Clinic 50| L U X E B O O K | J U LY 2 0 2 2 J U LY 2 0 2 2 | L U X E B O O K | 51