Khushi Shah Creative Director, Shanti Banaras Established in 2019, Shanti, a budding offspring of a 50-year-old manufacturing brand, is led by the brother-sister duo- Amrit Shah and Khushi Shah. Coming from a legacy of weavers from Banaras, they have a powerful sense of design and handlooms. Before joining the business, Khushi Shan formally studied fashion at the Fashion Institute of Technology in New York. After working with fashion brands from New York and expanding her horizons in marketing and branding, she came back to India to take over and continue their family business. She adores her Mini Cooper, and on weekends you can find her sipping red wine and appreciating the retro fashion in Hotstar’s show Jubilee. She advises the younger generation to... “Always be curious and never hesitate in asking questions. Be confident about your enthusiasm and passion, if you truly have the vision for it, it can take you places, lastly, don’t worry about making mistakes, keep experimenting and you will reach a place where you’re 100% satisfied, trust me!” But to maintain her work-life balance Shah “Stop fixating on failure, time is money. Always try to be ahead of the curve. Never be hesitant in experimenting and the world is your stage!” said, “Try to give yourself a timeline for every task. Make the most of your commute period and NEVER procrastinate.” Masoom Minawala Influencer, Entrepreneur and Investor Masoom Minawala is the undisputed queen of India’s fashion & lifestyle influencer and entrepreneur ecosystem. With over 1.48 million followers on social media, she pioneered the nation’s blogging industry when she set up her blog - Miss Style Fiesta in 2010. Making it to the Forbes Asia 30 under 30 List 2022, she is one of the first creators from India to have walked the red carpet at Cannes Film Festival thrice in a row and attended Paris Fashion Week multiple times, exclusively for luxury brands like Hermes, Louis Vuitton, Christian Louboutin, Dior, and so on. Additionally, she’s an equity partner and lead innovation & strategy at the e-commerce start-up ‘The CAI Store’ and recently turned Investor by investing in companies like The Betel Leaf & Co, One Impression, Blissclub Kuku FM, All Things Good and Front Row. The new mom believes “I truly believe that in one given moment, balance is a myth. In a particular situation, you always have to evaluate and decide what takes priority over the other. There might be situations where my professional life will take priority over my “I am not someone who regrets things - I just take them as lessons and move on.” personal life but the key here is to not let guilt be the overriding emotion. And, understand and respect that tomorrow there will be a situation where I will pick my personal life over my professional!” Masoom said, “Don’t be afraid - rather be hopeful. We often find ourselves trapped in the confines of our own thoughts, worrying about what could go wrong or questioning our abilities. Rather, just embrace the unknown with a spirit of hope, curiosity, and resilience.” 44 | | 45
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