Monica Shah and Karishma Swali Co-founders, JADE by Monica & Karishma Duo Monica and Karishma are the brain way behind the well-known fashion brand, JADE. The sister-in-law duo founded the brand in 2008 in Mumbai. They have championed Indian artistry and its contemporary reinvention to preserve homegrown crafts since the very onset of the atelier. They have truly found their niche as a fashion brand that merges traditional Indian art and craft with contemporary style. Their work with Italian fashion houses combined with their love for India’s artisanal heritage resulted in a brand that is both Indian and international. Through their travels, they reimagined traditional handicrafts as modern classics while promoting cultural sustainability and craftsmanship. The duo’s drive to give heritage handcraft its rightful position as timeless art through contemporary reimagining sets the tone for JADE Couture. For the younger generations Monica says, “To the younger generation, I say embrace your uniqueness and heritage. The future lies in preserving tradition while embracing innovation. Dreams are achieved “When not crafting couture, you’ll find me exploring art galleries, immersing myself in literature, and spending quality time with my family.” — Monica Shah through passion, dedication, and unwavering belief in your art. Pranav Misra Co-founder and CEO, HUEMN Born and brought up in Lucknow, Pranav Misra is a graduate of The National Institute of Fashion Technology, Bangalore. He is a core believer that No matter how cool a brand is or how strong their social media, it comes down to the quality of the brand. Pranav founded HUEMN in 2012 and has won multiple accolades for their work including the Vogue India Fashion Fund 2017, Elle style awards; consecutive Q style lists and Grazia most influential; and also the Elle Award for Luxe daywear for being one of the first labels worldwide to introduce athleisure. For Pranav luxury is limited and precious, like time. His three mantras for a successful life are, “Evolve consistently, empower others and never settle.” To ensure a work like balance Misra practices discipline, he said “be aware of where one chooses to spend their time is the key to sustainable growth.” And his most important possession is his late Father’s rosary. “Authenticity is rare. Find who you are first.” 46 | | 47
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