What’s new in the beauty world?

Once upon a lip tint and a lash lift, the beauty world decided to throw out the rulebook and rewrite it with serums, skin tech, and scandalously good scents. From skincare products that know your pores better than you do, to lip contours that moonlight as mood enhancers, 2025 is turning the beauty aisle into a playground of innovation. So, what’s buzzing in the land of balms, brushes, and biotech? Pull up your jade roller and let’s unpack the gloss, the glam, and the game-changers making waves right now.

Diptyque unveils Summer Fruit Garden collection

Diptique’s new Summer Fruit Garden collection is a radiant celebration of citrus groves, fragrant breezes, and sun-drenched artistry. Brought to life with the whimsical brushstrokes of artist Marie-Victoire de Bascher, this seasonal range features L’Eau des Hespérides, a sparkling Eau de Toilette layered with citrus and spice, alongside cult-favourites like Ilio and Philosykos in Hair Mist form, and a curated Summer Essentials Gift Set. New beauty rituals include a mint-lemon Lip Oil (co-created with Susanne Kaufmann), a radiant Shampoo infused with neroli honey, and a mosquito-repelling Citronnelle & Géranium Body Spray. As twilight sets in, the Citronnelle Candle and golden Carousel accessory transform outdoor spaces into serene, scented escapes.

Huda Beauty launches Lip Contour Stains & Lip Oils

Huda Beauty unveils their Lip Contour Stain and Faux Filler Jelly Oil, a power duo designed for lips that do the most. The Lip Contour Stain is a lip liner and lip stain hybrid with 12-hour wear, infused with argan oil for a smooth, matte, no-bleed finish. With 8 bold shades and a dual-ended applicator for precision lining or all-over color, overlining just got easier. Pair it with the Faux Filler Jelly Oil, a deliciously tinted, peptide-packed lip oil that delivers sheer shine, soft hydration, and comes in 3 fruity shades with an oversized doe-foot applicator for instant gloss goals.

Innisfree unveils Super Volcanic Pore Clay Mask in Mint Chocolate Variant

Innisfree puts a playful spin on one of its cult-favorite products with the launch of a limited-edition Mint Chocolate variant of its iconic Super Volcanic Pore Clay Mask. Infused with Jeju Volcanic Cluster Sphere, it deeply cleanses pores, absorbs excess sebum, and tightens pores while offering an instant cooling effect. With a smooth, butter-like texture and natural exfoliants like walnut shell and grape seed powder, the mask gently polishes skin, leaving it clear, refined, and ready to beat the heat in style.

Philips launches their Hydrating Hair Dryer in India

Philips launches the Hydrating Hair Dryer 8000, a next-gen innovation in premium hair care designed to deliver salon-quality results at home. Equipped with advanced BLDC motor technology and ThermoShield Advanced sensors, it offers ultra-stable airflow and precise temperature control to protect hair from heat damage while preserving up to 100% of its natural strength. Going beyond just drying, the device releases over 200 million ions—including water ions—to lock in moisture, reduce frizz, and leave hair sleek, shiny, and strong.

Mary&May launches Vegan Peptide Bakuchiol Sun Stick

K-beauty brand Mary&May has officially launched in India, and unveiled their Vegan Peptide Bakuchiol Sun Stick SPF50++. This multitasking sun stick not only shields the skin from harmful UV rays with broad-spectrum protection but also delivers anti-aging benefits, thanks to its potent blend of Bakuchiol Extract and 25 Peptides. Designed for those who want more from their sunscreen, it helps boost collagen, keeps the skin matte, and offers a refreshing finish, making it the perfect companion for on-the-go touch-ups.

Lakmē Salon Launches ‘K-ssence Head Ritual’

If you’re obsessed with K-beauty, Lakmē Salon’s latest launch will have you booking your next appointment stat. Meet K-ssence, a luxurious Korean hair spa experience that blends age-old Korean beauty rituals with Lakmē Salon’s expert haircare know-how. Designed to detox, nourish, and rejuvenate from root to tip, this multi-sensorial treatment uses advanced Bio Ferment Technology to supercharge natural ingredients, leaving your scalp refreshed and your hair visibly stronger, shinier, and healthier.