Dom Pérignon and Lady Gaga launch limited-edition, vintage champagne
The very glamorous popstar Lady Gaga has joined forces with Dom Pérignon to launch a vintage champagne house under Moët & Chandon.
The collaboration witnesses a limited-edition sculpture of the Dom Pérignon Rosé Vintage 2005, of which only 110 pieces have been made and hand-painted. The bubbly bottles, which look like a grand-sized objet d’art, have been designed by Lady Gaga herself along with Nicola Formichetti, an award-winning designer and artistic director, popular for styling the epic ‘meat dress’ that Gaga wore to the 2010 Video Music Awards (VMA).
All the profits from the sale of the Rosé Vintage 2005 will benefit Born This Way Foundation, Lady Gaga’s own non-profit project that she launched in 2011. The foundation works to eliminate the stigma around mental health and supports the wellness of the youth.

The singer and the champagne brand also released a new campaign yesterday, in the form of a fantasy fashion film ‘The Queendom’, starring Gaga and a curvaceous bottle of Dom Pérignon Rosé by her side.
Capturing a sense of creative freedom and the champagne’s timelessness, the film is shot by renowned British photographer, Nick Knight. It sees Gaga in her most powerful, charismatic avatar. She wears two ensembles – one is a custom-made Wiederhoeft lamé gown in a glorious, candy-pink hue that seems to blend with the opulent, whimsical background in the video. The second one is a body-fitting dress with a queen-like cape designed by Miodrag Guberinic in a deep pink and red palette.

