From Loewe to Audi, luxury brand ad campaigns from iconic brands

Ruhi Gilder

The best ads are the ones that pull on your heartstrings, or more importantly the ones that make you want to swipe that credit card. Luxury brands take ads to the next level, with gorgeous backdrops, celebrity faces and aspirational fashion.  

Here’s a list of ad campaigns that will make you want to shop till you drop. 

Loewe  

A whimsical, animated 60-second story, directed by BAFTA winner Nina Gantz, celebrates launch of Loewe’s William De Morgan capsule collection. De Morgan was an acclaimed ceramicist, whose fantastical patterns and animal motifs meld with Loewe’s history of innovation and heritage. Released in December 2019, the short film combines stop-motion animation, puppetry with live action of models, and the story unfolds within West London’s Leighton House, which contains close to one hundred works by De Morgan.    

 

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Audi   

In a colourfully eye-catching advertisement, Audi captures a type of driver everyone is used to, the clown. Highlighting the safety aspect of their cars, different models of the Audi are seen avoiding clown cars handled by distracted bad drivers. The outright humour is tempered by the soothing melody in the background, a reinterpretation of the classic Stephen Sondheim showtune “Send in the Clowns”. Released in 2017, the ad is created by the creative agency BBH London and shot by director Ringan Ledwidge.    

Watch it here.  

Ralph Lauren   

‘Wear your story’, Ralph Lauren’s October 2019 global advertising campaign focuses on their denim line. Shot by celebrated photography duo Tim Hill and James Finnigan, the ad features a diverse group of individuals all brought together by unique stories of their favourite pair of jeans. Who doesn’t have a pair of comfortable jeans? This video is high on the relatability scale, making viewers reminisce about their treasured denims.    

Watch it here.  

Etro   

Italian fashion house Etro’s Autumn/Winter 2020/21 campaign is all about celebrating unity in diversity. Based on the principle ‘We are all one’, the one-and a half minute video is intended to turn your heart into mush, with adorable baby animals paired with models in the new collection. Tiny ducks, chicks, lambs and even a peacock steal the show in this fascinating video.    

Watch it here.  

Stuart Weitzman 

American shoemaker Stuart Weitzman ups the cute quotient in a lovely new campaign video featuring tennis ace Serena Williams and her daughter Olympia. Williams is the brand’s global ambassador, but her three-year-old steals the show in the “Footsteps to Follow” video released by Stuart Weitzman just a couple of days ago. It captures charming moments between the mother-daughter duo, including Olympia trying on her mom’s shoes and talking about love, life and dreams.      

 

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Lacoste  

In an award winning ‘Save Our Species’ campaign, 2019, Lacoste forwent its legendary crocodile for 24 hours, making way for ten endangered species all over the world. In honour of International Day for Biological Diversity, Lacoste went crocodile-free on social media, in 10 stores around the world, and all the proceeds of sales from May 22 went to International Union for Conservation of Nature’s to conserve threatened wildlife. 

Watch it here.

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