Popular luxury jewellery brand Tiffany & Co. recently announced the launch of their Indian e-commerce site in partnership with Reliance Group, attempting to deliver a seamless experience to customers all over the country.
The new site will feature a full range of Tiffany’s iconic collections, right from unique gemstones to diamonds. Some of the available collections include Tiffany T, Tiffany HardWear, Tiffany Victoria, Tiffany True, as well as the contemporary Home & Accessories range.
The website also offers a number of services to help customers. These include booking consultations with in-house experts, in-store private appointments, complimentary shipping services to all cities, and providing an unforgettable shopping experience, among other services.
As the jeweller synonymous with diamonds and love, Tiffany & Co. website has a wealth of information in the Love & Engagement section to help users find the perfect ring for their significant other, with detailed information on quality and standards.
The launch of the website also has the new Tiffany T1 collection. A reimagining of the Tiffany T collection, Tiffany T1 celebrates the iconic “T” motif featured in the brand’s jewellery designs since the 1980s.
Also highlighted is Tiffany & Co.’s long-standing commitment to sustainability and responsible sourcing through the Diamond Craftsmanship Journey program. Tiffany will be sharing the entire journey of craftsmanship of its newly-sourced, individually registered diamonds (0.18 carats or larger).
Disclosing the country where each stone is crafted and set in jewellery marks an industry first and sets those who want to shop responsibly at ease. This follows the 2019 announcement that Tiffany would become the first global luxury jeweller to provide the provenance (region or countries of origin) of its individually registered diamonds.
With the launch of the Indian e-commerce site, Tiffany & Co. has claimed to provide an online shopping experience as enjoyable as an in-store one. Take a walk inside the new website here.