Taj to open a new hotel in Shiroda. The brand launches its signature collection on Tata CLiQ Luxury
- Featured Retail Travel & Hospitality
Kannav Chaudhary- 4 minutes read
Maharashtra’s Cabinet Minister of Tourism and Environment Aditya Thackeray announced the signing of a new Taj hotel in Shiroda, Sindhudurg via Twitter. His tweet said that the district is a hub for tourism and has been waiting for this moment for the last two decades.
In a span of 3 years, Taj hotel will be started at Velagar-Shiroda in Sindhudurg district. IHCL also signed a memorandum of understanding to set up a hotel near the Tadoba Tiger Reserve. Both these hotels will bring in over ₹125 crore investment in Maharashtra.
Read: Waah Taj! The hotel group is India’s strongest brand
In other news, experience Taj’s luxury at home.
The brand has launched a signature luxury collection named ‘Taj Hospitality@Home’. This collection features limited-edition products, which can be bought on Tata CLiQ Luxury website.
Read: IHCL launches delivery app to bring Taj’s food to your doorstep
“A stay at the Taj is fondly remembered for its unparalleled luxury and experiences. The introduction of Taj Hospitality@Home in the e-commerce retail space not only allows guests to bring a bit of Taj’s magic home but is also a strategic move for the brand, which has been successfully implementing innovative and new ways to engage with its patrons”, said Veetika Deoras, Vice President (Strategy and Brands), IHCL.
Taj Hospitality@Home is an epicurean collection that reflects Taj’s remarkable service. It offers a wide range of items starting from the signature bed and bath linen to wellness products and bathrobes, beddings, massage blends and lot more.
One of the highlights of this collection is the signature memorabilia, a photo frame featuring Taj Mahal Palace’s dome and the Arabian Sea. It is an artistic tribute to the iconic Taj Mahal Palace and Towers, Mumbai.
