What’s hot in the beauty world in January?

2024 was a year of unexpected beauty collabs and out-of-the-box launches, and 2025 is proving to be no different. From MAC’s newly launched MACximal Satin range to HUDA beauty’s dreamy Ube collection, the beauty world is buzzing with fresh launches that are making us want to swipe, dab, and splurge. Whether you’re a lipstick hoarder, a skincare aficionado, or just someone who loves a good purple hue moment, there’s plenty to get excited about. Read on to see what’s worth adding to your cart!

Huda Beauty Ube Collection

Huda Beauty’s latest launch, The Ube Collection, is a celebration of electric lilac hues inspired by Huda’s love for Ube cakes—and it’s as vibrant as it sounds. Leading the lineup is the limited-edition Easy Bake Loose Baking & Setting Powder in Ube Birthday Cake, a dreamy lilac shade with subtle rosy pigments that neutralizes, brightens, and blurs for a flawless blushed under-eye. Next, the Blush Filter in Ube Cream in a bold new lilac tone. Completing the trio is Faux Filler Lip Gloss in Uuu-Baby, a high-shine gloss infused with vegan collagen and vitamin E for hydrated, fuller-looking lips in a sheer electric lilac shade.

Buy it here.

Givenchy’s Le Rouge Interdit Satin Lipstick

L’Interdit has been a cornerstone of Givenchy’s history, symbolizing self-affirmation and the freedom of expression, a legacy now reflected in the Le Rouge Interdit lipstick range. The latest addition, Le Rouge Interdit Satin, delivers rich color, a satin finish, and a hydrating effect, thanks to a formula made with 90% natural-origin ingredients infused with hyaluronic acid for plumping and smoothing benefits, along with shea butter for ultimate comfort.

Buy it here.

M.A.C. Cosmetics MACximal Sleek Satin Lipstick

M.A.C has unveiled their Sleek Satin finish lipstick, where pigment-rich color meets next-level hydration. Choose from 34 iconic and fresh shades, including cult favorites like Amorous and Crème In Your Coffee, plus instant icons like Sitting Pretty and Centre Of Attention. Infused with a balmy blend of pomegranate flower extract, camellia seed oil, and rosehip oil, this lipstick keeps lips hydrated and conditioned for eight hours of sleek, satin perfection.

Buy it here.

Anastasia Beverly Hills Spice Palette Mini

Known for their amazing eyeshadow formulations, Anastasia Beverly Hills just launched their Mini Spice Eyeshadow Palette, featuring 9 full-pigment shades ranging from warm-toned neutrals to brilliant golds in matte and metallic finishes. This essential mini eyeshadow collection features ABH’s highly pigmented, easy-to-blend formula and offers a versatile color range for creating everything from subtle to dramatic eye looks.

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Dr. Su XO Plump Party Serum

Dr. Su is bringing the party straight to your skin with the game-changing XO Plump Party Serum, a first-of-its-kind Exosome Serum crafted by National Award-winning dermatologist Dr. Su. This revolutionary formula blends cutting-edge science with luxury, featuring a powerhouse mix of 2% exosomes, 2% hyaluronic acid, and 1% copper peptide complex to hydrate, firm, and visibly smooth skin. Lightweight yet potent, it addresses skin concerns with precision, leaving you glowing and feeling like a million bucks.

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KOE Beauty

KOE Beauty proudly announces its official launch, introducing a thoughtfully crafted range of makeup products designed to make beauty effortless, accessible, and empowering for individuals of all genders, ages, and backgrounds—including those with visual impairments. Founded by Megha Batra, KOE Beauty draws inspiration from the resilient Koi fish, symbolizing strength, courage, and perseverance, encouraging users to embrace challenges and celebrate individuality. The launch line features standout products like Double Dip, a dual-purpose gloss and matte lip color; Lip Click, a pH-adaptive balm; Marble Blush, a blush paired with a complementary highlighter; and Magic Blush, which adjusts to individual skin tones.

Buy it here.

Perfume line by La Pink

India’s first beauty brand with 100% microplastic-free formulations, La Pink has launched their cazzling closet of pure luxury French fragrances with four exquisite collections; Red Carpet, Pretty Girl, Miss Morning, and Love Affairs – a magical chest that takes vows to transform moments into memory. Tributing a soulful gratitude to pure French elegance, conjured with 20% pure fragrance formulations, all these perfumes write odes of abstraction buzzing a symphony of grace, attitude, and power and thus let you flaunt like a queen’s victory.

Buy it here.