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May 29, 2024

Diamond traceability and a transformed store in New York, a lot is happening at Tiffany & Co.

Tiffany & Co. recently announced that starting October, the company will share the step-by-step process it took to source and manufacture diamonds (0.18 carats or larger).
For the first time in the history of global luxury, a brand will provide full transparency to its customers. This is Tifanny & Co.’s progress on the January 2019 announcement and its continued commitment to the well-being of people and the planet.
Courtesy: Instagram - Tiffany & Co.
Courtesy: Instagram – Tiffany & Co.
Read: Diamond hasn’t lost its sheen in the Indian market, suggests Forevermark’s 2020 forum
“Our customers deserve to know that a Tiffany diamond was sourced with the highest standards, not only in quality but also in social and environmental responsibility. We believe that diamond traceability is the best means to ensure both,” said Anisa Kamadoli Costa, chief sustainability officer, Tiffany & Co.
Details such as the diamond’s source, where it was cut and polished, graded and quality assured, and where it was set, will be shared. You can avail the information from any sales professional. The details will also be printed on the Tiffany Diamond Certificate.
Courtesy: Instagram - Tiffany & Co.
Courtesy: Instagram – Tiffany & Co.
Read: Tiffany & Co. opens a store in New Delhi
Tiffany & Co. currently owns diamond workshops in Belgium, Mauritius, Botswana, Vietnam and Cambodia. There is a Tiffany Gemological Laboratory in New York and five jewellery manufacturing workshops in North America.
“Sharing the craftsmanship journey of Tiffany diamonds reflects decades of investment in our supply chain. Directly sourcing responsibly mined rough diamonds and crafting and setting those diamonds to our standards in our own workshops, is unique to Tiffany among luxury jewellers,” said Andrew Hart, SVP Diamond and Jewelry Supply, Tiffany & Co.
Courtesy: Tiffany & Co.
Courtesy: Tiffany & Co.
On August 24, Tiffany & Co. revealed the exteriors of its Fifth Avenue flagship store that is going through a transformation. The upper additions (8, 9 and 10) of the 10-story building will be turned into a new exhibition, event and clienteling space. The renovation is estimated to be complete by spring 2022. For the same, the company has partnered with the Office for Metropolitan Architecture (OMA). The project is being led by OMA Partner Shohei Shigematsu.
“The Tiffany & Co. Fifth Avenue flagship is arguably one of the most beloved and well-known luxury retail spaces in the world. It’s a place where so many have memories of important moments in their lives, filled with emotion and anticipation of the extraordinary. Tiffany’s newly transformed flagship will reflect the future of our brand while honoring our 183-year legacy,” said Reed Krakoff, Chief Artistic Officer, Tiffany & Co.
Courtesy: Tiffany & Co.
Courtesy: Tiffany & Co.
“Tiffany’s Fifth Avenue flagship is more than a retail space; it is a destination with a public dimension. The new addition is informed by programmatic needs of the evolving brand—a gathering place that acts as a contemporary counterpart to the iconic ground-level space and its activities. The floating volume over a terrace provides a clear visual cue to a vertical journey of diverse experiences throughout the building,” said Shohei Shigematsu.
The new upper volume will provide vertical continuity to the existing structure and also make it stand out as a unique and stunning addition to the building.


Kannav Chaudhary


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