Tata CLiQ Luxury ventures into fine jewellery with Forevermark

Schenelle Dsouza

Luxury lifestyle platform Tata CLiQ Luxury recently forayed into fine jewellery in collaboration with De Beers Forevermark. 

One of India’s premier luxury lifestyle platforms, Tata CLiQ Luxury has expanded its forte from fashion and beauty to home, accessories and more recently a new gourmet store. Their newest venture into fine jewellery is an exploration of finer things in life. 

Fine diamonds 

The platform launched fine jewellery line De Beers Forevermark on its website early this month. A global diamond brand, De Beers has a legacy of diamond expertise spanning over 133 years. Forevermark diamonds are believed to be the rarest, with less than 1% of the world’s diamonds inscribed with the unique Forevermark inscription. 

“We are delighted to offer De Beers Forevermark jewellery on Tata CLiQ Luxury. This partnership has enabled us to reach consumers across the country who are looking to purchase natural, genuine diamonds. Just like Tata CLiQ Luxury focuses on sustainable business practices, we at De Beers are committed to providing responsibly sourced diamonds by ensuring that every diamond discovered creates a lasting impact for the people and places where it is found,” stated Sachin Jain, MD, De Beers India. 

Fine jewellery 

For the moment, the platform will feature nine trending collections including the Forevermark Avaanti and Forevermark Icon collections. While Icon is inspired by the stars visible in the South African sky, Avaanti is said to embody the spirit of possibility. 

Amidst these collections are a variety of pieces including rings, earrings, bracelets, pendants, nose pins and cufflinks. In addition, the exquisite Forevermark Artemis Collection created by renowned New York based fashion designer Bibhu Mohapatra will also be offered on the platform. 

Commenting on the launch, Gitanjali Saxena, Business Head – Global Luxury, Tata CLiQ Luxury said, “Every De Beers Forevermark inscribed diamond is natural, hand-picked, and comes with a promise that is beautiful, rare and responsibly sourced. We look forward to offering this iconic brand to our discerning customers and will continue to enhance their overall online luxury shopping experience.” 

Check out the new collection here

You may also like:

Jimmy Choo launches its jewellery collection

Diamond experts weigh in on the growing popularity of lab diamonds