Jimmy Choo is a brand that is synonymous with fashion and luxury. From gravity defying heels to glitzy handbags, the brand never fails to impress the world with its creative instincts. Every collection is a new masterpiece with new bounds to explore.
Expanding its exclusive repertoire, Jimmy Choo has now launched its own line of fashion jewellery that borrows heavily from the brand’s popular motifs.
“It felt like the perfect time to launch this collection, our shoes and bags are often seen as items of jewellery that adorn the feet, wrists and hands and the jewellery collection is a natural extension of this. It’s a collection of key pieces that will be treasured,” says Jimmy Choo’s Creative Director, Sandra Choi.
Offering a range of both statement and timeless fashion pieces, the collection epitomizes the glamour that lies at the heart of Jimmy Choo. The collection captures the “visual DNA” of the brand, taking inspiration from Jimmy Choo’s own signature elements: Crystals, Pearls, Monograms and Stars. The Jimmy Choo Jewellery Collection, crafted in Italy, explores the extension of these identities across bracelets, earrings, necklaces, anklets and rings.
Choi adds, “For me, the most important creative elements that make Jimmy Choo are light, fantasy and design expertise – these are realised in the distinct identities that make up our design codes; Crystals, Pearls, Monogram and Stars. The collection pinpoints the fundamental visual DNA of our brand. Our essence.”
Jimmy Choo aficionados might even notice the resemblance and references borrowed from the iconic BON BON handbag making its way throughout the collection. While the chain necklaces feature the same length adjusting design, the bangles echo the signature bracelet handle.
The Crystal has been with Jimmy Choo since the very beginning. Identifying the brand as a jewel in itself, the crystal underscores Jimmy Choo’s multi-faceted identity, like a self-contained spotlight that captures light – refracting, reflecting.
The JC Star Studs are crafted in gold-finish metal. The earrings are shaped to resemble the signature Jimmy Choo star and are decorated with Swarovski crystals for a glamorous touch.
Pearls are a recent addition to Jimmy Choo’s leitmotif that has been featured heavily in some of their previous collections. Adding a dose of novelty and fantasy, Pearls are a fun element to play with, whether it’s a dressed-down day event or an all-out night party, Pearls has you covered.
The JC Pearl Cuff is a classic bracelet accented with signature pearls, made with a gold-finish metal. The JC Pearl Studs and JC Pearl Ring combine elegance with modernity.
The JC Monogram is popularized a 21st century Jimmy Choo emblem. A timeless pattern inspired by the interlinked JC logo, the Monogram is a constant reminder of the brand’s meaning and value providing an authoritative hallmark for signature styles.
A striking example of timeless design, the JC Enamel Bangle and JC Enamel Ring, are Italian-crafted in gold-finish metal and coated in glossy enamel featuring the JC monogram offered in Amber Orange, Black, Blossom pink, Emerald and Latte.
The Jimmy Choo Jewellery collection will be available in stores globally and online at jimmychoo.com from March 2022.