Tiffany & Co. Unveils Dazzling Diamond-Laden Timepieces

Time usually ticks. Tiffany makes it twinkle.

Rather than marking the hour, one can say that time just got engaged! Tiffany & Co. invites collectors into a new chapter of horological desire with the Eternity watch collection, a tribute to time that refuses to fade.

Each dial features twelve diamond hour markers, each one shaped differently, from round brilliant to marquise to princess and even the Tiffany True cut. Every stone is individually milled and hand set by artisans, a contemporary ode to the jeweller’s craftsmanship and heritage. The heart-shaped diamond at the twelve o’clock position adds a romantic gesture, reminding the wearer that every day begins and ends with love.

The watches reveal meticulous attention to detail: the bezels shimmer with an unbroken row of diamonds in a poetic reference to eternity rings and the uninterrupted passage of time.Crowns echo the iconic Tiffany Setting, adopting the six-prong design synonymous with the house’s engagement rings.Dials come in sumptuous black lacquer polished to a flawless glossy finish or the instantly recognisable Tiffany Blue rendered through a three dimensional guilloché sunburst engraving. And multiple layers of lacquer create depth and luminosity, each coat requiring patience to cure before the next is applied.

On the wrist, the Eternity collection plays with light and movement. Select models feature bracelets set with more than five hundred diamonds, each link articulated individually for fluidity and comfort. The shimmer becomes kinetic, catching light with every subtle gesture. Beneath the brilliance lies high precision Swiss quartz movement, demonstrating that technical rigor is just as essential as aesthetic indulgence.

With this launch, Tiffany & Co. redefines the relationship between watchmaking and high jewellery. Time takes on a new persona: intimate, decadent, and sculpted into permanence.

The Eternity watch collection is now available in stores for collectors ready to wear forever.

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