25 years ago an icon was born by Italian luxury house Fendi, the baguette. An icon of pop culture, the bag went on to create history and become a timeless classic after appearing on the runway in New York in 1997.
2022 marks the 25th anniversary of the cult favourite and to celebrate the occasion, Fendi launched an ingenious collection that exudes a hyper-luxe quotient and is filled with glossy glamour in NYC. “I didn’t want to do a traditional collection for the anniversary. Rather it’s a celebration of a time, of the moment the Baguette became famous,” shared Artistic Director of Womenswear Kim Jones.
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Making it an exclusive collection, the luxury house joined hands with Marc Jacobs, Tiffany & Co, Sarah Jessica Parker and Porter (a Japanese luggage brand), to pay homage to the iconic Fendi Baguette, and the city in which its place in pop culture history was sealed — New York City.
Shimmer, glitter and bursts of colour pop were the most common theme spotted in the collection. A reflection of the glittering and gritty New York cityscape, the collection includes classic staples of the house seen through the lens of Marc Jacobs. From gigantic fur hats to monogram tracksuits, FF logo heels, sequins and metallic accents that were widespread in the collection, the range showcased Kim Jone’s love for streetwear and Marc Jacob’s playful tastes. Also making an appearance on the runway were neon accents, oversized jackets and sequins dresses.
Small Baguette pendants dangled on long chain necklaces while gloves and beanies had FF-branded Baguette pockets. The FF logo took centre stage and worked as a key detailing element across clothing, footwear and accessories.