Pooja Patel
To keep the audience engaged and to educate consumers about stories behind iconic brands, luxury conglomerate LVMH has started an interesting five-part series on Instagram. It is a celebration of the Maison’s timeless icons.
Using classy illustrations, the series aims to give a glimpse into the craftsmanship behind some of LVMH’s most unique creations. The company has so far uploaded two episodes on IGTV, which explains how designs and symbols have become cultural icons.
The illustrations in the videos are done by French illustrator Victoria Roussel.
The first video pays homage to Italian luxury jewellery brand Bulgari, highlighting the origins of the serpent symbol that’s an inherent part of several of its collections, (including the latest bag collection which is a collaboration with Ambush).
The aesthetically pleasing video showcases the journey of the Serpenti design from the early 1940s, which has become the Italian brand’s most seminal motif; reemerging and evolving in style and form.
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The second video takes you on a special trip back to the origins of the iconic ‘Flacon aux Abeilles’ by the French perfume, cosmetics and skincare house, Guerlain. The alchemist’s bee bottle perfume has become an integral part of Maison’s heritage.
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The video shows the journey of the iconic Bee Bottle: the classic ‘Nomad’ in ten colours to the majestic one-litre bottles, which were hand-finished at the company’s ateliers.
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The Bee Bottle is a timeless tribute to Guerlain’s love for bees and the French craftsmanship.
It’s going to be interesting and exciting to see what the remaining three videos, which are yet to be uploaded, have in store.
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