Reliance Brands Limited (RBL) is hosting the ‘Luxury Shopping Festival 2020’, a novel concept that aims to increase conversations around luxury.
The festival started on August 7 and will go on till August 23. For three weekends (Friday to Sunday), a line-up of Zoom conversations has been scheduled. The speakers in these 30-minute sessions talk about luxury, fashion and lifestyle.
The event is taking place through two channels. One is dedicated to conversations while the other channel is dedicated to brand previews and store walkthroughs.
The first session was ‘Freedom to Feed – a motherhood initiative’ by actor, producer and mother of one Neha Dhupia along with Mitali Sagar, a fashion influencer and mother-to-be.
This was followed by Angelica Visconti, Global Wholesale Director of Salvatore Ferragamo, who took the audience on a virtual tour of Museo Salvatore Ferragamo with actress and entrepreneur Pernia Qureshi.
On the forthcoming weekends, one can look forward to talks like Owning a sports team with actor John Abraham; Love affair between Art & Fashion with arts patron, collector and artist Shalini Passi; Science of body & mind with model and actress Aditi Govitrikar; and Diesel HypeRoom with Massimo Piombini, CEO, Diesel.
Channel 2 will have RBL brands engaging the audience in virtual walkthroughs, wherein they highlight the brand history and collections, as well as assist them in making purchases.
One can shop from brands such as Emporio Armani, Burberry, Jimmy Choo, Paul Smith, Diesel, Hamleys, Michael Kors, Steve Madden, Tiffany & Co. They also have a LSF connect concierge (+91 9821551880) to help with your queries and shopping requirements.
Being the end of the season sale period, all the participating brands are offering discounts—virtually and in-store. Additionally, customers can also avail deals from the event partners like 10 per cent cashback on ICICI cards, F&B vouchers, access to club memberships, etc.
The festival also offers workshop: ‘DIY Cocktails’ with Ashish Dev Kapur, Founder & Director, Moods Hospitality; and Limited Edition Food with entrepreneur Tasheen Rahimtoola.
RBL, through this platform, is giving its five million customer base a chance to browse through 42 international brands. The event partners include ICICI Bank, Tata CLiQ Luxury, Ajio Gold and Galaxy Z Flip.
To check the full line-up of upcoming sessions and workshops, visit their website.