Priyanka Chopra Jonas becomes the Global Ambassador of Bentley Motors

In a move that blends global star power with timeless luxury, Priyanka Chopra Jonas has been unveiled as the newest face of the brand worldwide for Bentley Motors. The collaboration is introduced through a refined new campaign that captures the actor and producer in an intimate, documentary style narrative reflecting on creativity, craftsmanship and the artistry behind performance.

Shot by photographer and filmmaker Greg Williams (who also serves as one of Bentley’s Co Creative Directors), the campaign signals a sophisticated new direction for the British marque’s storytelling. Set within the cinematic environment of Sony Studios in Los Angeles, the film offers a candid conversation between Chopra Jonas and Williams, weaving together personal reflections on her career with the quiet presence of the iconic Bentley Continental GT.

For Chopra Jonas, whose career spans nearly a quarter century across global cinema, the partnership resonates with her own creative philosophy. “I’ve always been drawn to Bentley’s commitment to craftsmanship and storytelling because there’s an intentionality behind every detail that feels rare,” she says. “As someone who lives for the creative energy of being on set, this collaboration felt instinctive.”

A meeting of craftsmanship and global influence

Chopra Jonas’s appointment places her among a growing constellation of global voices shaping Bentley’s evolving identity. Alongside Williams, the programme also includes Japanese racing driver and creative entrepreneur Mai Ikuzawa, reflecting the brand’s increasingly cross cultural and creative approach to luxury storytelling.

Beyond her celebrated acting career, Chopra Jonas has built a formidable reputation as a producer, entrepreneur and New York Times bestselling author. She also serves as a goodwill ambassador for UNICEF, championing initiatives that support education and child welfare across the world.

The campaign itself avoids the conventions of traditional automotive advertising. Instead, the lens focuses on authenticity, conversation and creative process. Chopra Jonas speaks about the energy of being on set, the magic that unfolds during production and the artistic discipline that shapes every performance. In the background, the Continental GT appears as an elegant symbol of the same dedication to craft.

A new narrative for Bentley

According to Bentley’s marketing leadership, the partnership reflects the brand’s desire to present luxury through genuine voices rather than scripted glamour. Ben Whattam, Marketing Director at Bentley Motors, describes Chopra Jonas as bringing a fresh energy and authentic perspective that aligns naturally with the brand.

With Chopra Jonas now representing the brand on the global stage, Bentley’s world of ultra luxury mobility gains a powerful storyteller whose influence spans continents, industries and cultures.

You may also read: Beauty Launches you’ll Fall in Love with