Rolex Marks a Decade with FIA World Endurance Championship

Few sporting arenas capture the essence of endurance, precision and relentless pursuit of excellence quite like the FIA World Endurance Championship. For nearly a decade, Rolex has been an integral part of this elite racing series, serving as Official Timepiece since 2016. In 2026, the partnership enters a landmark moment as the Swiss watchmaker commemorates ten years of its enduring alliance with one of motorsport’s most demanding championships.

Spanning eight races across Asia, Europe, the Middle East, North America and South America, the 2026 season represents the global scale and technical sophistication that define modern endurance racing. Each round tests not only the limits of engineering and speed but also the unwavering precision that parallels the philosophy of Rolex watchmaking.

At the heart of the championship lies the legendary 24 Hours of Le Mans, widely considered the ultimate test of stamina, strategy and mechanical resilience. Held annually in the historic racing town of Le Mans, the race has long been synonymous with the spirit of endurance that Rolex proudly champions.

Precision on the track & the wrist

The relationship between Rolex and motorsport is rooted in a shared pursuit of perfection. Endurance racing demands absolute reliability over extended periods, mirroring the same uncompromising standards that define Rolex timepieces.

The winners of the Hypercar World Endurance Championship are honoured with one of the brand’s most coveted watches, the Rolex Oyster Perpetual Cosmograph Daytona. Engraved specifically for the championship, the watch symbolises mastery achieved through resilience, teamwork and precision under pressure.

Throughout the season, Rolex’s iconic pit lane clocks oversee the drama of competition, ensuring that every lap, pit stop and final victory is measured with unwavering accuracy. The brand’s presence is a powerful reminder that time itself is the ultimate judge in endurance racing.

A global stage for endurance excellence

The 2026 championship calendar begins in Imola, before moving through iconic circuits including Spa-Francorchampsand Fuji Speedway. The series then continues to destinations such as São Paulo, where Rolex proudly serves as Title Sponsor of the Rolex 6 Hours of São Paulo for the third consecutive year.

From the roar of hybrid hypercars to the strategic choreography of pit crews working against the clock, each race embodies the extraordinary discipline required to succeed in endurance motorsport.

For Rolex, the championship represents more than a sporting partnership. It is an expression of the brand’s enduring belief in excellence achieved through perseverance, innovation and mastery of time.

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