It has been an incredible 23-year long journey for Delhi-based label Asha Gautam, working in the space of Indian heritage fashion since 1998. Fast forward to 2021, Asha Gautam’s focus and ideology remain the same, their outfits ooze with old-world charm but are made for new fashion consumers and their newer, more evolved style aspirations.
The brand was started by Asha Gupta and developed by her son and NIFT Delhi-alumnus Gautam Gupta. Asha Gautam’s mood board is an exciting fusion of the country’s history, culture, architecture and crafts and weaves.
The label, best known for its fabulous occasion wear, has recently unveiled an all-new collection, titled Tatva. It’s a part of Gautam’s Masterpiece Collection series 2021, which is divided into four textiles – Paithani, Patola, Bandhani and Banarasi. Tatva through its designer weaves explores the beauty of the tangible and intangible elements of nature.
Spotlight on four timeless textiles
Handcrafted with love and patience, Paithani is a collection of sarees and lehengas in green, yellow, beige and pink. Lacing it together is the elegant touch of gold and silver zari work and dreamy motifs of the azure sky, a lush meadow, animals, birds and butterflies. Making it a millennial woman’s outfit of dreams is its details of sheer, bouffant blouses that play with the embellished textures and heavy drapes.
A celebration of the Indian heirloom, Patola’s mainstay are the animated, bright geometric and floral patterns. Smartly imbued with a sense of traditionality and minimal modernity, its striking range of twirling lehengas and graceful drapes is easy on the eyes but has a lasting impression.
A popular, ethnic tie-dye textile worn extensively in Gujarat and Rajasthan, Bandhani, has been given a unique, au courant makeover in Asha Gautam’s Tatva series. The motifs of flora, fauna, the rural landscape and dancing figures merge seamlessly with the rich look of tie & dye. A mix of off-shoulder shararas, gradient, belted lehengas and peacock-motif laden sarees complete the collection.
One of the finest traditional textiles in India today, the Banarasi weave gets a soothing pastel-hued treatment in Asha Gautam’s latest occasion wear range. Splashed with floral, bird and dancing figure motifs, the lehengas, kurtis and sarees also feature stunning golden zari, moti, resham and jaal work.