ROSEROOM’s Isha Jajodia on her Cannes debut, couture & Indian artistry

Indian craftsmanship is claiming a larger share of the global spotlight, with every passing year. From Indian designers presenting at Paris Haute Couture Week to global fashion giants launching India-inspired edits, the conversation around Indian fashion has evolved, and how. 

Among the new generation of designers contributing to this shift is Isha Jajodia, founder and creative force behind ROSEROOM. She’s known for her old-world romantic aesthetic, storytelling through couture, meticulous attention to detail to craftsmanship and putting modern femininity at the forefront. This year marked a significant milestone for the designer as she made her Cannes debut, wearing Midnight Relic – a self-designed couture gown made with over 1,100 hours of handwork.

In conversation with LuxeBook, Jajodia reflects on the vision behind her debut ensemble, the growing global appreciation for Indian couture, the future of red-carpet dressing, and how ROSEROOM is shaping its own place in the evolving luxury landscape.

LuxeBook: What was the starting point behind the gown’s design narrative? Was there a specific detail, silhouette, or embroidery element that felt especially personal to you?

Isha Jajodia: The inspiration came from antique European lace and the feeling of discovering something beautiful that has stood the test of time. I’ve always loved garments that carry a sense of history but still feel relevant today. One detail I was particularly obsessed with was the detachable bustle. I loved the idea that the gown could almost change character.I loved that contrast, something that feels very structured and precise at first, but becomes softer and more fluid as you walk. For me, that’s where the personality of the gown really lives.

LuxeBook: What fashion directions or red carpet trends do you think will define 2026?

Isha Jajodia: I think fashion is moving toward a more refined and emotionally intelligent kind of luxury. People are responding less to excess and more to craftsmanship, silhouette, texture, and pieces that feel deeply considered. On the red carpet specifically, I think we’ll see a return to stronger couture construction, sculpted silhouettes, softer draping, intricate handwork, and garments that feel cinematic without being overly theatrical. There’s also definitely a shift toward individuality and quieter glamour rather than trend driven dressing.

LuxeBook: How do you view India’s current position within international couture?

Isha Jajodia: I think Indian couture is entering a very important phase globally right now. For a long time, the conversation around Indian fashion internationally was heavily centred around embellishment or bridalwear, but today there’s a much deeper appreciation developing for our level of craftsmanship, textile heritage, and hand techniques. What’s exciting is that Indian designers are now interpreting that heritage in much more contemporary and globally relevant ways. The craftsmanship has always existed and now the language around it is evolving.

LuxeBook: ROSEROOM has a very cinematic visual identity. Are there particular eras of fashion, films, or cultural references that consistently inspire you?

Isha Jajodia: I’ve always been very inspired by old world femininity and the emotional glamour of classic cinema. There’s something incredibly timeless about women who felt elegant and powerful without looking overly styled. I’m drawn to vintage couture, antique lacework, European architecture, period films, and even the softness of old photographs. But at the same time, I always want the final result to feel modern and emotionally relevant rather than nostalgic. That balance is very important to me and to the Roseroom language.

LuxeBook: What does the modern ROSEROOM woman look like to you in 2026?

Isha Jajodia: The Roseroom woman knows who she is. She has a strong sense of self and isn’t afraid to stand for what she believes in. She gravitates towards pieces that feel beautiful, thoughtful, and timeless rather than something that simply follows trends. She understands authenticity, rarity, and beauty, and values craftsmanship above excess. She appreciates the beauty of details and believes luxury lies in craftsmanship, emotion, and individuality. There is a quiet confidence about her. She dresses for herself, and that’s what makes her memorable.

LuxeBook: After a milestone moment like Cannes, what’s next for ROSEROOM?

Isha Jajodia: I think Cannes feels less like a destination and more like the beginning of a much larger global conversation for us. Right now, we’re very focused on continuing to refine the world of Roseroom, expanding our couture language, strengthening the international identity of the brand, and building pieces that feel emotionally luxurious but globally relevant at the same time. The goal has never been to follow trends. It’s really about creating a lasting design language and a strong point of view that women connect to emotionally.

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