Pratishtha Rana
Luxury is a lot of things. It is an uber-expensive Ferrari or a cosy stay at the world’s most expensive hotel, or it can be a trove of diamond jewellery or a designer wardrobe of stunning haute couture and handbags. Most of all, luxury is comfort, often backed by maximum spending power.
For students who aspire to work for brands such as Gucci, Hermes, Rolls-Royce and Rolex, can opt for this brand-new course from the International School of Design.
INSD’s Master’s in Luxury Brand Management brings you center stage of the luxury universe and helps understand the industry from the lens of an entrepreneur, an artist and a consumer. This inside-out approach is the best way to learn the skillsets crucial for understanding the journey of a luxury product and giving it a voice through branding.
Key modules of Master’s in Luxury Brand Management
Pranav Raj Aggarwal, Executive Director, International School of Design, explains that this 12-month Master’s program is divided into 9 months of study and 3 months of work experience. “The course is packed with masterclasses conducted by luxury experts and projects, for which students can participate in ongoing projects of various luxury companies and assist their teams.”
He adds, “The students can also opt for a 2-week luxury immersion in Paris, where they interact with executives of global luxury brands, like LVMH, and learn about the luxury industry in Europe.”
The programme has a hybrid model; students can opt to study online or/and offline at the New Delhi campus located in Paschim Vihar. For online students, their assessments will be tech-enabled.
Keeping in mind that not all luxury sectors function on the same principles, INSD’s Master’s in Luxury Brand Management covers multiple verticals – fashion, hospitality, lifestyle, automotive and real estate amongst others.
The key modules in this course include the foundation of luxury; luxury branding, marketing and management; luxury businesses and strategies; global trends (forecasting & analysing) and sustainability in luxury; luxury retail and digital operations and luxury sales (the art of selling luxury).
Faculty
As every module focuses on a luxury sector, the course has regular classes as well as masterclasses by experts and veterans. Aggarwal says, “The faculty consists of C-Level executives and owners of luxury brands in India. Many of them have experience of over 20 years or more.”
Placements in top luxury companies
Aggarwal explains that INSD’s placement and industry board is a consortium of over 50 luxury brands, spread across various verticals. Porsche, Mont Blanc, Tissot, Kapoor Watch Co., Jaipur Rugs, Montegrappa, Roseate Hotels, Malabar Gold & Diamonds and Since1700 will offer graduate students an opportunity to work for them.
For fresh graduates, sales positions in luxury stores as well as positions in the back-end operations, in marketing, merchandising, finance are achievable. While luxury professionals with previous work experience can opt for roles as Luxury Brand Manager, Product Manager, Creative Director, Digital Communications Director, PR Manager, Marketing Head, Luxury Exhibition Curator, Luxury Consultant, Visual Merchandiser, Retail Manager and Social Media Influencer.
Aggarwal believes that the best programs in the world are those that open a wide horizon for students. He says, “The structure of INSD’s program in luxury brand management equips a student with all the necessary know-how to launch him/her in any luxury sector. The chance to intern in the middle of the study program really helps a student test the waters and understand what it means to work in the luxury industry.”
Learn more about the course here– insd.edu.in/luxury-brand-management/
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