Not Just Sixes: Yuvraj Singh’s Sipping Philosophy and the Rise of Fino Tequila

Yuvraj Singh on the evolving culture of drinking, craftsmanship, and why the man who hit six sixes in an over now prefers something far smoother than a stadium roar. 

If the 2007 moment was about power, today is about precision. And Yuvraj is rewriting the rules of what mindful indulgence looks like; has entered a new arena, and much like the pitch he once dominated, he’s committed to understanding every inch of it. 

 “Seven sixes… that one’s definitely going to be Fino,” he says with a half-grin, half-prediction. Casual delivery, colossal impact. 

But tequila? For an Indian sporting icon known for grit, swagger and comeback arcs? It’s an unexpected choice. And that’s exactly why it works. 

For decades, tequila in India lived in the same category as blurry post-club memories. It was a shot, not a sip. An impulsive punctuation mark, not a crafted experience. Yuvraj wants to change that. “People are learning how to drink tequila now,” he says. “Earlier it was all shots. What we’re trying to introduce through Fino is sipping tequila.”  

Fino is not just another celebrity-backed label. In a world of 818s and glossy international drops, it could have been tempting to rely on fame. But for Yuvraj, it had to be about the product first, the personality second. “We created the product,” he emphasises. No shortcuts, no rented credibility. “We’ve gone to Mexico, to the distillery. Twenty-eight hours of travelling. Five days of testing. We’ve seen how they grow agave.” 

It isn’t a vanity expedition, it’s immersion. When he talks about piñas weighing 80 kilos (heavier than most Indian cricketers), you can feel the delight of discovery. For someone whose life has always been defined by craft: batting, fitness, mental resilience as he battled cancer: the gravity and artistry of tequila speaks to him intuitively. The agave, the ageing, the patience. The purity.  

Fino is aged in wine barrels, non-additive, 100% blue agave, naturally flavoured, with no caramel or sugar thrown in to artificially deepen colour or sweeten profile. “I don’t want doctors to get after me,” he laughs, “but we’ve tried to keep it pure and natural.” 

And maybe that’s the surprising parallel: athletes and agave farmers are not so different. Both rely on endurance. Both trust processes over shortcuts. Both understand resilience. 

Speaking of which: what does success mean to him now? His answer arrives quick, crisp, almost like muscle memory: “Failure is not an option.” There’s no bravado in it, only conviction. 

 And when he talks about the brand’s future: three years from now, he wants Fino to carry the same attributes that carried him: resilience, grit, a never-give-up attitude (three words he used to define the brand when we asked him).  

“Obviously you take risks in life to reach a certain level,” he says. “We’ll take that with the brand too.” 

Tequila, in his mind, is not a nightlife accessory. It’s a companion. Something that can travel with you across moods: friends, bars, quiet nights at home, post-work unwinds. 

 “A good drink is a good drink,” Yuvraj shrugs. “If you enjoy it, you’ll enjoy it anywhere.” The setting is secondary. The quality is not. 

When we ask about hangover remedies, he dodges with the charm of someone who has definitely lived, learned, and wisely decided to leave certain stories to nostalgia. “Just drink water, just rehydrate,” he offers, diplomatic and sage. 

 But then he says something that lingers: “If you’re checking the ingredients of your food, why wouldn’t you check what you’re drinking too?” 

In a country where bar culture is booming, nightlife aesthetics are changing, and alcohol is becoming a design-led space, his perspective is timely. Not performative wellness, just mindful consumption. 

Tequila or single malt? “Mostly tequila. Ever since I started sipping it.” A quiet revolution, delivered with the same calm determination he once wielded at the crease. 

In a landscape of loud labels, slick packaging and celebrity-driven hype, Yuvraj’s Fino stands out for something far rarer: sincerity. Craft. A belief that if you’re going to put your name on something, you better put in the work. 

The sixes may have defined the legend.
But the sip?
That defines the man now. 

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