Ruhi Gilder
Jaguar, the British multinational car manufacturer headquartered in England announced its plans to go entirely electric by the year 2025.
Jaguar Land Rover’s Chief Executive Officer, Thierry Bolloré, made the announcement on 15th February, further revealing that the Land Rover brand is set to launch electric models by 2024.
Under the new ‘Reimagine’ strategy, the JLR CEO highlights sustainability, responsible modern luxury, citing environmental, societal and community impact. The company also plans to invest in hydrogen fuel cell technology. Fuel cells typically use hydrogen to emit only water and heat. JLR plans to achieve net zero carbon emissions across supply chains, products and operations by 2039.
The Tata Group owned subsidiary has already launched one electric vehicle – the Jaguar I-Pace, coming to India on March 9th.
Other car manufacturers, like Bentley Motors, owned by Germany’s Volkswagen plans a fully electric range by 2030. General Motors said it aims to go completely carbon-neutral by 2035. The decision for luxury automobile brands to go electric is underpinned by UK’s policy to ban the sale of new petrol and diesel cars from 2030. Car groups worldwide are pursuing zero-emission strategies to meet strict CO2 emission targets in Europe and China.
A pioneer in the luxurious electric car segment, Telsa is now joined by numerous brands launching high-end electric SUV’s, sports cars and sedans. Here’s a peek some luxurious electrically powered automobiles in the market:
Mercedes-Benz EQC
Launched in India in October 2020, the Mercedes SUV uses sustainable upholstery, with rose gold accents. The high-voltage battery (80 kWh) it achieves an electric range of up to 445 – 471 km according to NEDC.
Ford Mustang Mach-E 2021
This American car manufacturer has made waves by creating a modern, all-electric version of the beloved Mustang. The car has a targeted 0-60km/hr in 3.5 seconds and an extended 300-mile battery range.
Porsche Taycan
The first ever electric vehicle from Porsche which is based on the Mission E concept is expected to launch in India in March 2021. The slinky coupé is powered by a high-voltage lithium-ion battery and claims a range of 412 km.
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