Over the past couple of years, India has witnessed the revolution and evolution of streetwear. And this month the city of Mumbai welcomed SoleSearch, India’s leading street culture brand, with its highly anticipated concept store. Located in the energetic neighborhood of Khar at Raasta, it is a sensory nirvana spanning around 500 square feet. This avant-garde environment defies fashion retail conventions, immersing guests in an experience that promotes individualism, self-expression, and the spirit of street culture.
The store’s main highlight is the sneaker wall exhibiting a unique collection of the most desirable brands in the industry. The wall was decked with Air Jordan, Yeezy, Crocs, and unique collaborations with prominent design companies, demonstrating SoleSearch’s constant dedication to selecting excellent streetwear items.
Visitors can venture beyond their footwear can engulf themselves in a tunnel experience that will grab their senses and plunge them into the heart of street culture. Every step reveals an incredible assortment of streetwear, including prominent worldwide brands such as ASSC, Drew House, and Fear of God Essentials, as well as a carefully chosen mix of native Indian streetwear companies. The store’s diversity and ingenuity represent Mumbai’s unique tapestry of street culture.
“The opening of the SoleSearch Mumbai store marks an important milestone for us as we strive to revolutionize the street culture scene in India. Our vision has always been to provide a platform that offers authentic, verified, and highly coveted streetwear products to fashion enthusiasts across the country”, says Param Minhas, CEO and Co-founder of SoleSearch. He continues to say that at SoleSearch, they are committed to pushing boundaries, to foster a vibrant street culture community and to continuously elevate the fashion landscape in India!
SoleSearch Mumbai invites fashion fans and street culture connoisseurs to embark on a transforming shopping adventure as it opens its doors to the public. This store is more than simply a location to buy clothes; it is a destination that develops relationships, inspires innovation, and celebrates the individual tales that are sewn into the fabric of street culture.
Now as I mentioned earlier, India’s street wear scene is continuously growing day by day, turning almost every single person into a major sneakerhead. As much as we’re excited about SoleSearch’s newest venture, we thought we’d also give a shout out to other street wear brands
Expanding its retail footprint after its flagship Delhi store, CDC’s experiential store in Mumbai’s trendy shopping estate of Bandra boasts of the largest sneaker wall in Asia with over 600+ limited edition sneaker collectibles alongside an exclusive collection of over 30 handpicked, designer streetwear and accessories brands. The centerpiece of the store, though, is the largest sneaker wall in Asia featuring the entire collection of the iconic Off White X Nike Dunk Low Lot 50 designed by boundary-breaking designer and creative genius Virgil Abloh, making CDC Experience, Mumbai the only store in Asia to house all ‘50’ under one roof.
The Mainstreet Marketplace
The Mainstreet Marketplace is a major-league hype platform and multi-brand sneakers and apparels destination, which provides its consumers with a like-minded zone to connect, with guaranteed authenticity and trustworthy dealings. The store, which has a new-age design and the appearance of an art gallery display, carries some of the rarest kicks from labels such as Yeezy, Jordan, Adidas, Nike, Essentials, Drewhouse, Supreme, Palm Angles, Off White, and others.
“VegNonVeg” is a combination of two diametrically opposed terms. At its heart, it reflects the convergence of many ideas or preferences united by a love of trainers and street culture. They want to be zeitgeists as a community-first sneaker and streetwear retailer in India. They want to remain at the forefront of movements based in music, art, fashion, and other fields through their culture-to-commerce strategy. They promote inclusion, individualism, and creative expression via their platform and reach. They develop meaningful stories and editorial material in collaboration with creators from all around India and the world.
Free Society is India’s first multi-brand streetwear, sneaker and vintage store that is globally curated. They are dedicated to providing you the finest of streetwear from across the world, including Obey, Yunost, Pleasures, Chinatown Market, Umbro, Thrasher, and many more at retail, as well as your favourite buzz products from Off White to Supreme at the lowest resale rates in India. Free Society is also the only store to provide you a handpicked collection of vintage grails sourced from Tokyo, London, Los Angeles, and New York, dating back to the 1990s. The Free Society is come to transform the Indian fashion business.
Jaywalking is a fashion house that focuses on streetwear. It is an established business thanks to the creator and creative director Jay Jajal’s passion in architecture, conceptualization, photography, craftsmanship, and working with craftsmen. Gender-fluid, men’s and women’s ready-to-wear, and custom-made apparel are all available from the fashion enterprise. Jay Jajal’s distinctive style defines the collections. The Indian brand was one of the first of its sort in the country to build a specialized market. The style of Jaywalking is based on deconstruction, experimentation, and contrasts of Jay Jajal’s experiences and mindset.