Take a virtual tour of Gucci’s new exhibition ‘No Space, Just a Place’ in Seoul’s Daelim Museum

Pratishtha Rana

The worldwide Coronavirus lockdown hasn’t stopped museums and galleries from feeding our appetite for fantastic artworks. South Korea too was under a full-fledged curfew, but now many of its art spaces have finally opened doors with caution.

One such place is Daelim Museum in Seoul – Korea’s first photography museum, which is now hosting Gucci’s large-scale exhibition called ‘No Space, Just a Place:Eterotopia’, in which unreal becomes real and ordinary becomes magic.

To support the project, Gucci ambassadors and popular K-pop artists Kai and I.U visited the museum. ‘No Space, Just a Place’ will be open to the public till July 12, 2020. What’s even more exciting is that you can take a 360-degree virtual tour of the exhibition as well. Tap here.

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Organised by Tunisian writer and curator Myriam Ben Salah, the exhibition is inspired by Gucci’s Creative Director Alessandro Michele’s understanding of heterotopia. He explores what life might look like in alternative spaces. Hence, the project’s primary theme is based on a metaphorical, utopian ‘other space’, which is a near-perfect place to inhabit with new ways for humans to interact and connect with each other.

Spanning across three floors, artworks of international and Korean artists from over ten art galleries have been installed at Daelim Museum. Kang Seung Lee, Meriem Bennani, Cécile B. Evans and Martine Syms are some of the most notable artists, who have brought to life a piece of their imagination, circling around fascinating mythologies.

Take a look at Olivia Erlanger’s laundry zone installation, titled Ida! Ida! Ida! – She converted the space into a laundromat, where instead of towels and clothes, one can witness life-sized, colourful mermaid tails partially loaded in washing machines. Alongside various visually-enchanting artworks, themes of hybridization, displacement, queering and biotechnology have also been demonstrated.

Other major art attractions at Daelim feature independent art studios from Seoul such as White Noise, Space Illi, Tastehouse, Boan 1942, Hapjungjigu and Space One, each interpreting their idea of the other world in a playful, yet though-provoking way.