Luxury news wrap of the week

Arushi Sakhuja

It has been a hectic week in the world of luxury. This week we have our gaze set on all the latest luxury headlines from couture to tech and travel. Here’s all you need to know to stay up to date!

Air India, has announced an exclusive new partnership with The Bicester Collection

If you’re looking for a luxurious travel experience, Air India’s new partnership with The Bicester Collection is perfect for you. This partnership offers Flying Returns reward points for shopping and dining at The Bicester Collection’s nine open-air luxury shopping Villages in Western Europe. Making this one of the leading luxury headlines, Flying Returns members will collect 5 points for every GBP 4 or EUR 4 spent at any of  The Bicester Collection’s, located within an hour or less from major cities like London, Paris, Frankfurt, Milan, Munich, Brussels, Dublin, Madrid, and Barcelona.  Sunil Suresh, Head of Marketing, Loyalty & E-commerce at Air India, said, “The demand for luxury shopping among Indians is booming, with Indians being some of the highest spenders during their travels worldwide. We are excited to offer the benefits of this collaboration to our loyal guests across Europe, giving them new ways to collect Flying Returns points beyond just taking flights to and within India.”

Noise launches NoiseFit Javelin: A Limited Edition ode to Olympic Champion Neeraj Chopra

Ahead of the upcoming Olympic games in Paris, Noise launched its first limited-edition smartwatch, named NoiseFit Javelin, co-created with Neeraj Chopra. As a tribute to Neeraj’s remarkable achievement in 2021, the watches are serialized exclusively for that year, making each piece a unique collector’s item. The NoiseFit Javelin limited edition smartwatch is priced at Rs. 3,999.

Moving to its performance, the NoiseFit Javelin features a 1.46” AMOLED display, Bluetooth calling capabilities, a “Scheduled DND” mode, and an SOS feature that ensures safety and security for users on the go. Prioritizing well-being, it comes packed with the Noise Health Suite, including heart rate monitoring, SpO2 tracking, sleep monitoring, stress measurement, and even a female cycle tracker. Being dust resistant, it boasts a long-lasting battery life of up to 7 days with over 100 sports modes. This might be the luxury collaboration all fitness enthusiast have their eyes on.

Ultrahuman announces its App Store PowerPlugs with the World’s First AFib Detection Technology on a Smart Ring 

Next up in the luxury headlines, fitness tech company Ultrahuman is pushing the boundaries with the Ultrahuman announces its App Store ‘PowerPlugs’ with the World’s First AFib Detection Technology on a Smart Ring.  This innovative product is a health-driven incentive by the company to help individuals with range of advanced tracking capabilities across the most important aspects of their health, such as understanding the importance of aligning with natural circadian rhythms, pregnancy mode health monitoring and recommendations, menstrual cycle tracking, a way to track and optimize your consumption of stimulants such as caffeine throughout the day, Vitamin D  intake through sun exposure, personalized jet lag plans based on the users’ travel itineraries, meal planning with real-time glucose monitoring to optimize your fitness journey and ovulation cycles.

Resorts World Cruises expands its global footprint to the Arabian Gulf and Gulf of Oman 

In the realm of travel, Resorts World Cruises makes luxury headlines. Cruise-seeking travellers from India will soon have a brand new experience at sea with Resorts World Cruises, as it expands its global footprint to the Arabian Gulf and Gulf of Oman with the premium boutique lifestyle cruise ship, Resorts World One. The ship will set sail on October, 18 this year with itineraries that include the 2 Night Sir Bani Yas Weekend Cruise; a 3 Night Oman Cruise to Khasab and Muscat departing on Sundays; and a 2 Night Doha Cruise departing on Wednesdays. Additionally, guests can opt to combine two or all three of the itineraries to increase the cruise length to a four, five or seven-night cruise.

Distillery’s Sangam World Malt Whisky makes its grand entry to the Indian shores

Luxury headlines aren’t complete without a focus on new liquor launches. Radico Khaitan Limited finally brings Sangam World Malt Whisky to the Indian market. Renowned for its meticulous fusion of premium malts sourced from Europe and the New World and its nuanced flavours and smooth finish, it has captivated whisky connoisseurs worldwide.

Sangam Whisky offers aromas of tropical fruits, such as lychee and green apple, along with floral notes of rose and heather. Subtle hints of citrus, caramel, cinnamon, and nutmeg add depth to the aroma. On the palate, it presents creamy textures and fruity complexities, balanced with nuanced peaty undertones. Flavours of cinnamon, nutmeg, and oaky vanilla are accented by honey and a wine-like essence. The finish is long-lasting, showcasing a harmonious fusion of cultures, flavours, and traditions. Sangam Whisky will be available in 750ml bottles, priced between INR 4,000 and INR 7,500.