Luxury News Wrap: What’s New

From loyalty programmes that reward lifestyle choices to jewellery that celebrates moments in between, India’s luxury landscape is entering a more expressive era. Travel rewards and rooftop sports to diamonds sneakers, here’s a list of cultural relevance in the realm of luxury this week!

Etihad Guest Redefines Everyday Luxury Across India

Etihad Guest, the airlines loyalty programme, marked a significant milestone in India with a powerful expansion of its loyalty ecosystem welcoming BOBCARD, The Postcard Hotel, Flipkart, Swiggy and Shoppers Stop India into its fold. With India now the fastest growing market for Etihad Guest, the programme is adding six new members every minute and continues to evolve beyond travel into a holistic lifestyle rewards universe.

The expansion allows members to earn and redeem miles across shopping, dining, hospitality and daily convenience, transforming everyday moments into global journeys. From earning miles on Swiggy orders to turning Flipkart Supercoins into flights and enjoying privileges at The Postcard Hotel’s intimate luxury properties,  this marks a first-of-its-kind integration by an international airline in India.

The launch was celebrated at a glittering Mumbai evening attended by industry leaders and Bollywood personalities reinforcing Etihad’s deep commitment to the Indian traveller and its vision of experience led luxury.

EKARAA Introduces Intentional Fine Jewellery in Mumbai

EKARAA makes its debut with a 6,700 sq ft flagship store on Linking Road Mumbai. Conceived as an experience led luxury house EKARAA is built for the moments that exist beyond tradition focusing on personal expression craftsmanship and emotional resonance.

Blending bridal heirlooms with pared back everyday diamonds the brand introduces collections that move fluidly between couture and contemporary. With private consultations bespoke services and a hospitality driven retail experience EKARAA’s flagship feels less like a store and more like a sanctuary for slow discovery. The house works with both lab-grown and natural diamonds paired with ethically sourced gemstones reinforcing a future forward yet deeply rooted luxury ethos.

Superkicks and Nike Spotlight India with Air Force 1 Unmistakable

Sneaker culture in India reaches a defining moment as Superkicks collaborates with Nike to launch the Air Force 1 Unmistakable: an India exclusive iteration of the iconic silhouette. Designed through an Indian lens, the sneaker features a refreshed palette inspired by ambition, resilience and individuality.

Worn by leading Indian athletes and proudly made-in-India, the launch celebrates the country’s growing influence in global street culture. It signals a shift where luxury is also about cultural relevance, confidence and self-expression, making sneakers a powerful symbol of modern India.

Phoenix Palladium Elevates Sport into a Luxury Lifestyle

Mumbai’s Phoenix Palladium introduces Phoenix HSBC Racquet Club India’s largest integrated rooftop racquet destination redefining how sport wellness and social life intersect. With world class padel and pickleball courts panoramic city views and curated luxury brand partnerships the rooftop becomes a new social epicentre.

Anchored by global names across fashion beauty and wellness the club blends play with pause transforming sport into a lifestyle ritual. Positioned above India’s premier luxury retail destination and adjacent to fine hospitality the experience reflects a global shift where luxury living is as much about movement and community as it is about indulgence.

From Etihad Guest’s expansive loyalty ecosystem to EKARAA’s intentional jewellery debut, Nike’s India exclusive sneakers and Mumbai’s largest rooftop racquet club discover how luxury in India is evolving through experience design and contemporary culture.

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