Given the current pandemic, health and safety is a major concern, even at weddings and precautionary measures such as masks, gloves and sanitisers have become part of a bride and groom’s wedding must-haves.
Luxury fashion labels and jewellers across the globe have been experimenting with the new face accessory to add an element of style to the otherwise functional mask.
Tara Sri, a brand of Hyderabad-based Tibarumal Gems & Jewels, has expanded its offerings for brides in keeping with the times by adding glitter and gold to the face accessory.
Gemmologist and jewellery designer Anand Gupta, who is a partner of Tibarumal Gems & Jewels has designed a Bejewelled Tara mask for brides.
The mask brings forth the luminescence of 55.24 carats of polki (uncut) diamonds and 1.24 carats of regular diamonds in traditional kundan setting in 18-karat yellow gold. The mask entails two floral diamond bursts surrounded by multiple rows of uncut diamonds.
The 57-carat diamond mask has a retail price of ₹30 lakh.
The ornamental mask has been crafted with a lot of care and attention to detail and takes more than 440 man-hours to create the masterpiece.
Each mask will be specially customised for brides by Gupta.
To add an element of gratitude in these testing times, the brand will donate 25 per cent of the profits from each sale to social organisations such as Shri Shanti Ashram in Andhra Pradesh.