Top 8 designer labels that are 100% fur-free
- Fashion Featured
Schenelle Dsouza- 10 minutes read
Schenelle Dsouza
Italian luxury label Dolce & Gabbana has decided to go fur-free starting from this year on. The brand announce the same in a joint statement with animal rights association Humane Society International, on their Instagram handle on January 31. This is a big moment for the luxury industry as the retail giant takes a step to be cruelty-free.
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Speaking about the same, Dolce & Gabbana’s Communication and Marketing Officer, Fedele Usai said, “The entire fashion system has a significant social responsibility role that must be promoted and encouraged.”
In light of sustainability, the brand not only ditches fur but will also replace it with eco-friendly materials that come from recycled as well as recyclable materials.
The decision to go fur-free is not a new one in the fashion industry. While Dolce & Gabbana has only recently made the shift, luxury fashion houses like Gucci, Prada, Versace and many others have already made the switch.
Take a look at some of the top brands that are 100% fur-free.
Burberry
Burberry decided to announce its decision to ditch fur in 2018, after showcasing Riccardo Tisci’s debut collection in September that year. The designer label revealed that it would ditch the use of fur altogether, specifically the use of rabbit, fox, mink, Asiatic raccoon fur, as well as angora wool acquired from the Angora rabbit. In addition to that, Burberry also promised to stop burning unsold merchandise, something the brand had been doing for a very long time.
Chanel
French Maison Chanel has been a fur-free label since December 2018. The brand not only banned its use of fur, but also other animal bi-products like crocodile, lizard and snakeskin from all of its collections. Explaining the brand’s decision, Chanel’s creative director, Karl Langfield said, “We did it because it’s in the air, but it’s not an air people imposed on us. It’s a free choice.”
Gucci
After 20 years of campaigning from PETA, Gucci decided to go fur-free towards the end of 2017, starting with their Spring/Summer 2018 collection. Gucci’s decision was taken by surprise, as the brand was best known at the time for its signature kangaroo fur loafer. They eventually replaced it with lambswool and became the first Kering fashion house to ditch fur altogether.
Michael Kors
In 2018, Michael Kors took a pledge to discontinue its use of fur, becoming completely fur-free by the end of 2018. This decision was extended towards Jimmy Choo as well which the brand acquired in 2017 for $1.2 billion.
Chairman and CEO of Michael Kors, John D. Idol said, “I am pleased to announce our company’s commitment to no longer use animal fur in our Michael Kors and Jimmy Choo collections. This decision marks a new chapter as our company continues to evolve its use of innovative materials.”
Prada
In May 2019, Prada pledged to go 100 per cent fur-free, starting with their Spring/Summer ’20 collection. This came after the Humane Society of the United States collaborated with the Fur Free Alliance ran a public campaign urging the brand to stop its use of fur.
While Prada did make the consecutive decision to ditch fur, the brand stated that this decision pertains to fur only, as it will continue to produce and sell products made from animal skin.
Stella Mccartney
Unlike the brands on this list, Stella McCartney has been a fur-free and leather-free brand ever since its launch in 2001. Instead, the brand uses what they call Fur-Free-Fur made from a plant-based material called KOBA®, for their fur products. Moreover, Stella McCartney hopes to create an alternative that is made from recycled products in the future, as stated on the brand’s website.
Versace
