What made luxury headlines this week?

As August arrives with its usual buzz of launches and unveilings, the world of luxury continues to shapeshift across continents- this time, with a blend of policy shifts, experiential design, and next-gen tech. From U.S. tariffs threatening Ferrari price tags, to SHIVAN & NARRESH’s debut in luxury interiors, to Tiffany’s dazzling Tokyo flagship and Samsung’s leap into AI productivity, the global luxury landscape is in motion- and all eyes are on how aspiration is being repackaged for a post-status, post-speed world.

Ferrari faces the heat: U.S. tariffs impact pre-ordered cars

Luxury just got costlier for American Ferrari enthusiasts. President Donald Trump’s sweeping tariff reforms- imposing a 25% duty on imported cars and light trucks: will apply even to Ferraris ordered months in advance but not yet delivered, confirmed a spokesperson for the Italian marque. The automaker has preemptively raised prices on select U.S. models by up to 10% in anticipation of the policy, leveraging contract clauses that allow pricing adjustments based on trade conditions. Manufactured solely in Maranello, Italy, Ferraris typically come with a 12-month wait, making this a financial jolt for those mid-queue.

SHIVAN & NARRESH launches their first Homes flagship store in Delhi

Marking a milestone in brand evolution, India’s leading luxury lifestyle label SHIVAN & NARRESH has launched its first Homes flagship store at The Chanakya, New Delhi. A 1000 sq. ft. ode to lived luxury, the space translates the duo’s signature holiday prints into tactile, immersive home décor- wall art, linens, tableware and more: set within richly imagined zones titled The Dining Room and The Living Room. Drenched in their new brand hue “Sylvan Green,” this launch redefines how Indian design can blend contemporary aesthetics with emotional storytelling. It also expands their ethos: that a holiday isn’t just a place: it’s a way of life, now available to be lived every day.

Tiffany’s biggest asian flagship opens in Tokyo

Tiffany & Co. has lifted the curtain on its largest store in Asia: Tiffany Ginza, reimagining its New York legacy with Japanese nuance. The 66-meter-high architectural marvel in Tokyo features a wave-like glass façade by Jun Aoki and interiors by Peter Marino, filled with artworks, immersive media, and high jewelry showcases. The space pays tribute to Japanese artistry with installations like Kanazawa gold leaf ceilings and Kabuki-inspired decor. Alongside exclusive high jewellry launches, the flagship will house Japan’s first Blue Box Café: opening August 2025: with a fine-dining experience curated by chef Netsuke Shoji and floral installations by Azuma Makoto.

Mrunalini Rao unveils their first Delhi flagship at Ambawatta One

In other style-forward headlines, Hyderabad-based couturier Mrunalini Rao makes her much-anticipated Delhi debut with the opening of her first flagship store at Ambawatta One, Mehrauli. Nestled in the historic precincts of Delhi’s cultural heartland, the space is a refined extension of Rao’s artistic philosophy- celebrating handcrafted Indian couture with a modern, effortless twist. Inside, the old-colonial charm and salon-like interiors showcase her most coveted bridal and prêt pieces, many of which have never been displayed together before. Designed as a deeply immersive experience, the store invites the capital’s fashion connoisseurs to engage with fine fabrics, intricate embellishments, and timeless silhouettes in a space where couture isn’t just admired: it’s experienced.

Samsung’s Galaxy Book4 Edge: A new chapter in AI computing

In a bid to rewire the way we work and create, Samsung has introduced the Galaxy Book4 Edge in India, an AI-powered PC that combines premium design with high-performance AI tools. Powered by the Qualcomm Snapdragon® X processor and embedded with Microsoft’s Copilot+ features, the device enables on-device sketch-to-image generation, real-time translation, and enhanced video call tools: all in an ultra-portable frame with up to 27 hours of battery life. Retailing at an introductory price of ₹59,990*, the Book4 Edge also boasts enterprise-grade security with Samsung Knox and Microsoft Secured-core PC certification, making it a future-ready choice for work and creativity alike.

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